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Technology

INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Pantum Printers
Influencer & Paid Media Boosting Campaign

Pantum Printers Influencer & Paid Media Boosting Campaign

How we boosted the awareness of Pantum's printer products across 7 countries

Pantum logo
OUR CLIENT

About Pantum

Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.

Pantum logo

OUR CLIENT

Pantum

Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.

The Problem

Pantum desired to raise their level of brand awareness, consumer trust, and curiosity across the Middle East and Africa regions —prompting the need for a multi-market influencer campaign to shift perception and build engagement.

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Target audience

  • Regions: Middle East and Africa (UAE, Turkey, Nigeria, Morocco, Saudi Arabia, South Africa and Algeria)
  • Interests: Tech-savvy professionals and home users in MENA and African regions
  • Age range: 25–45

Our Approach

Pantum partnered with House of Marketers to boost brand awareness and interest across seven key markets by collaborating with local tech influencers. The campaign highlighted Pantum’s printer range through regionally tailored content, strengthening its position as a credible player in the tech space.

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Incredible Results

  • Breakthrough Reach Across Key Markets: Generated 3.63 million organic views, driving powerful brand visibility and positioning Pantum as a standout player across MENA and Africa.
  • Content Overdelivery: Exceeded production goals with 30% more video content than planned—boosting platform presence and engagement frequency.
  • Amplified Awareness: Secured 1.31 million additional boosted views, extending visibility through cost-effective paid support.
  • Trust Elevated: Achieved a +53% increase in brand favorability, reflecting stronger consumer confidence in Pantum’s quality and innovation.
  • Curiosity Sparked: Delivered a +58% uplift in curiosity, with audiences showing greater interest in exploring Pantum’s printer range.
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(+44) 115 888 3281

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INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Hover Air Drone Influencer Marketing Campaign

Hover Air Drone Influencer Marketing Campaign

How Hover Air partnered with us and went viral achieving over 30 million video views in the process!

OUR CLIENT

About Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls. 

 

Hover Air logo

OUR CLIENT

Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls. 

 

The Problem

Hover Air partnered with House of Marketers to launch a multi-market campaign promoting its flagship product, the Hover Air X1 drone. The goal was to drive awareness and high-intent interest for the drone.

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Target audience

  • Regions: US, UK, Canada, Germany, and Spain
  • Interests: Global, Tech-savvy consumers, Outdoor enthusiasts
  • Age range: 25–45

Our Approach

To drive awareness for the Hover Air X1, we have partnered with 227 influencers across five global markets so far, focusing on dynamic content that showcased real-life use—like palm take-offs, hands-free filming, and smooth landings. Despite weather challenges, we adapted with indoor content and Stories, maintaining strong output.

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Incredible Results

  • Massive Reach Achieved: Generated 30M+ total video views, with over 27.5M organic—catapulting Hover Air X1 into viral territory across five major markets.
  • Creator-Led Scale: Activated 227 creators worldwide, amplifying authentic product use through localized, engaging content.
  • Buzz That Stuck: Delivered a +129% uplift in organic views, showcasing how relatable storytelling sparks mass attention.
  • Boosted Value Added: 2.6M additional views from ad support pushed the drone even further into the spotlight, reinforcing campaign momentum.
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Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

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52 Bedford Row, London WC1R 4LR

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TIKTOK & INSTAGRAM MARKETING CASE STUDY

McAfee Software Influencer Marketing Campaign

McAfee Software Marketing Case Study

Our influencer marketing specialists supercharged the brand uplift of McAfee, an anti-virus industry leader

mcafee logo
OUR CLIENT

About McAfee

McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats. 

mcafee logo

OUR CLIENT

About McAfee

McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats. From scam detection to identity protection, McAfee makes cybersecurity simple, human, and trustworthy—so users can explore more, worry less, and stay one step ahead of cybercriminals.

The Problem

McAfee partnered with House of Marketers to raise awareness of its AI Text Scam Detector in the UK and Germany. The campaign tapped into key creator communities—including parents, grandparents, and digital protectors—to deliver humorous, relatable content that made cybersecurity accessible and memorable.

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Target audience

  • United Kingdom and Germany
  • Adults aged 30–60+, families, and tech-cautious individuals at risk of text scams

Our Approach

We activated 23 creators across the UK and Germany, delivering 28 videos and 10 reposts. The strategy focused on relatable “protector” creators—parents and grandparents—who used humor, challenges, and real-life scenarios to highlight McAfee’s AI tool. TikTok outperformed Instagram, driving nearly 10x more views. This approach led to standout results, including a 125% uplift in consideration (UK) and a 33% boost in awareness (DE).

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Incredible Results

  • Massive Reach Achieved: Garnered over 7.4 million organic views, driving widespread visibility across the UK and Germany.
  • Cost-Efficient Engagement: Delivered an impressive CPV of just £0.0075, maximizing ROI while scaling awareness.
  • Curiosity Ignited: Achieved a +56% uplift in curiosity, proving the campaign successfully sparked interest and attention.
  • Consumer Confidence Boost: Saw a +53% increase in consideration, with audiences more likely to explore and trust McAfee’s AI tool.
  • Platform Performance Edge: TikTok content outperformed Instagram by nearly 10x, positioning short-form video as a dominant awareness driver.
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Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

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TIKTOK MARKETING CASE STUDY

The Grover Sales TikTok Campaign Case Study

The Grover
TikTok Sales
 Campaign

Our Agency Experts drove TikTok's Generation Z and Millennial communities to rent Grover's technology products!

grover logo
OUR CLIENT

About Grover

Grover allows people to rent all the tech products their heart desires for a monthly fee. Consumers can enjoy the newest tech at just a fraction of their price.

grover logo
OUR CLIENT

About Grover

Grover allows people to rent all the tech products their heart desires for a monthly fee. Consumers can enjoy the newest tech at just a fraction of their price.

We delivered a 3.4x ROAS for Grover

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Grover's Objectives

  • Creating bespoke, native content for TikTok Ads
  • Increase registered users and their number of monthly orders among TikTok’s GenZ and Millennial communities

 

Target Demographic

  • USA, Germany, Netherlands, Spain
  • 16 – 35

 

Our TikTok Micro-Influencer Solution

Our campaign delivery team knew that for Grover to achieve the best possible return on their TikTok Ads spend, they needed to use creative assets that were highly adapted to the way TikTok users consume content, and the brand itself. 

To accomplish this, our team produced several relatable creative concepts while connecting Grover with some of the most sought-after tech influencers in the TikTok sphere, in each of their target markets.

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Grover Influencer

Incredible Results

Our powerful strategy and execution helped Grover to majorly boost their return on ad spend and drive a wide expansion on their monthly orders.

  • Carefully selected TikTok micro-influencers
  • Powerful strategy for driving monthly orders
  • High-quality, relevant content
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Client Review

My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Sergio Alonso Garcia
Sergio Alonso Garcia

Growth Lead EMEA at Grover

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Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

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NewBusiness@HouseOfMarketers.com

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(+44) 7712 725310

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