newbusiness@houseofmarketers.com

HomeCase StudyCase Study Category: Standard

Standard

INFLUENCER CASE STUDY

The IGG App Installs Campaign Case Study

The IGG App Installs Case Study

Our TikTok Marketing Agency teamed up with the leaders in RPG and strategy games to help boost their app downloads globally

IGG I Got Games Logo
OUR CLIENT

About The Lords Mobile App (by IGG)

Lord Mobile is an award-winning online multiplayer strategy game that was developed and published by IGG in 2016. On its release, Lords Mobile won the Google Play Awards for ‘Best Competitive Game’ and in 2017 it was nominated for ‘Best Multiplayer Game’.

IGG I Got Games Logo
OUR CLIENT

About The Lords Mobile App (by IGG)

Lord Mobile is an award-winning online multiplayer strategy game that was developed and published by IGG in 2016. On its release, Lords Mobile won the Google Play Awards for ‘Best Competitive Game’ and in 2017 it was nominated for ‘Best Multiplayer Game’.

We Drove 82,000 people to Install IGG's App

Get in touch
IGG App Case Study
Lords mobile influencer case study

Campaign objective

They wanted to boost app downloads of the popular mobile app, Lords Mobile on both iOS and Android among UK-based 18-35 year old males.

Our Influencer Marketing Solution

Our team worked with carefully selected influencers to produce a collection engaging Instagram stories, TikTok content and powerful YouTube videos to encourage audiences to install the Lords Mobile app. 

We then boosted the reach of the content with Facebook ads.

Our team members worked with the influencers every step of the way, showing the entire user journey and highlighting the incredible in-app gameplay.

Work with our agency
iphone with burntchip - IGG Case study
iphone with burntchip - IGG Case study 2

Amazing Results

We drove thousands of people to download Lords Mobile app through our influencers.

  • Carefully selected gaming influencers
  • Powerful strategy for driving installs
  • Quality, powerful content
Video Views
0 M
Engagements
0 K
Cost per install
$ 0
App Installs
0 K

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Relevant Case Studies

Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

TIKTOK MARKETING CASE STUDY

The Dragon City Game TikTok Campaign Case Study

Dragon City
TikTok Gaming
Creator
 Campaign

The TikTok Influencer Marketing Experts have been smashing the targets of Gaming mobile app, Dragon City for years!

Dragon city game logo influencer marketing
OUR CLIENT

About The Drgaon City Game

Dragon City is a free mobile game in which users build their own city of dragons.

Dragon city game logo influencer marketing
OUR CLIENT

About The Drgaon City Game

Dragon City is a free mobile game in which users build their own city of dragons.

The Problem

Dragon City needed to outsource their influencer marketing and paid media activity to a trusted agency that could driver higher levels of engagement with creators, as well as general awareness and low-cost installs.

Get in touch

Campaign Objectives

  • The campaign objective was to achieve CPM $4 – $5 with  authentic UGC videos from TikTok creators

Target audience

  • Regions: LATAM and USA
  • Ages: 16 – 25
  • Gender: Predominantly males

Utilising TikTok-Native Content & Paid Media to Drive Results

With a real focus on bringing out the brand voice of the game, we strictly partnered Dragon City with creators that encapsulated the personality of the game, as well as the target market.

Through impactful, entertaining TikTok-native content, and a powerful TikTok ads strategy we were able to exceed the client’s expectations. We have since been working with Dragon City for years.

Work with our agency

Campaign Achievements

“House of Marketers continue to smash our targets!”

  • Exceeded the CPM target by over 50%
  • Entertaining and effective content that's incredibly engaging
  • Powerful organic + paid strategy to drive high-intent awareness
Video Views
0 M
Influencers
0 +
Continents
0
Engagements
0 K

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Relevant Case Studies

Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

NN Insurance
Influencer & Paid Boosting Marketing Campaign

NN Insurance Influencer & Paid Media Boosting Campaign

How we made NN Insurance resonate with Gen Z and Millennials on TikTok and Instagram —6.9M views, +48% awareness, +44% favourability, and 34% more likely to recommend.

NN Insurance logo square
OUR CLIENT

About NN Insurance

NN Insurance is a leading international financial services company with a strong presence in the global insurance industry. With decades of expertise, NN is recognized for its financial strength, customer-centric approach, and innovative insurance solutions. Serving millions of customers across multiple countries, NN Insurance stands at the forefront of the industry, delivering trusted protection and long-term value through a wide range of comprehensive products.

NN Insurance logo square

OUR CLIENT

NN Insurance

NN Insurance is a leading international financial services company with a strong presence in the global insurance industry. With decades of expertise, NN is recognized for its financial strength, customer-centric approach, and innovative insurance solutions. Serving millions of customers across multiple countries, NN Insurance stands at the forefront of the industry, delivering trusted protection and long-term value through a wide range of comprehensive products.

Insurance Services:
Life Insurance, Health Insurance, Disability Insurance, Pension Plans, Investment-Linked Insurance, Savings Insurance, Group Employee Benefits, Corporate Risk Solutions, and Retirement Planning.

The Problem

NN Insurance faced low brand recognition and limited emotional connection among audiences in Romania, Poland, and Greece—markets where insurance is often seen as complex or impersonal. To overcome this, the brand needed a multi-market influencer campaign that could simplify the message, build trust, and spark curiosity among Gen Z and Millennials through culturally relevant, relatable content.

Get in touch

Target audience

  • Regions: Poland, Romania and Greece
  • Interests: People seeking insurance or open to purchasing insurance
  • Age range: 18-50

Our Approach

Through strategic partnerships with 15 influencers and 2 UGC creators, we transformed complex insurance topics into engaging, easy-to-digest content—powerfully positioning NN Group as a trustworthy, customer-first brand for anyone seeking insurance solutions.

Get in touch

Incredible Results

  • Trust & Recommendation Lifted: Brand favourability rose 44% and recommendations rose 34%, showing stronger trust and willingness to share the brand instead of other competitors.
  • Brand Loyalty & Preference Gained: Word-of-mouth jumped 28% and brand preference increased 24%, boosting NN’s position over key insurance competitors.
  • Strong Market Reach: 6.9M views from 31 videos generated major awareness in target regions, making insurance more approachable.
  • Creator-Led Content: 17 influencers + 2 UGC creators delivered relatable videos, earning 325K UGC views and 8K site visits.
Markets
0
Brand Favourability Increase
0 %+
Customer Recommendations Increase
0 %+
Video Views
0 M

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Relevant Case Studies

INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Pantum Printers
Influencer & Paid Media Boosting Campaign

Pantum Printers Influencer & Paid Media Boosting Campaign

How we boosted the awareness of Pantum's printer products across 7 countries

Pantum logo
OUR CLIENT

About Pantum

Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.

Pantum logo

OUR CLIENT

Pantum

Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.

The Problem

Pantum desired to raise their level of brand awareness, consumer trust, and curiosity across the Middle East and Africa regions —prompting the need for a multi-market influencer campaign to shift perception and build engagement.

Get in touch

Target audience

  • Regions: Middle East and Africa (UAE, Turkey, Nigeria, Morocco, Saudi Arabia, South Africa and Algeria)
  • Interests: Tech-savvy professionals and home users in MENA and African regions
  • Age range: 25–45

Our Approach

Pantum partnered with House of Marketers to boost brand awareness and interest across seven key markets by collaborating with local tech influencers. The campaign highlighted Pantum’s printer range through regionally tailored content, strengthening its position as a credible player in the tech space.

Get in touch

Incredible Results

  • Breakthrough Reach Across Key Markets: Generated 3.63 million organic views, driving powerful brand visibility and positioning Pantum as a standout player across MENA and Africa.
  • Content Overdelivery: Exceeded production goals with 30% more video content than planned—boosting platform presence and engagement frequency.
  • Amplified Awareness: Secured 1.31 million additional boosted views, extending visibility through cost-effective paid support.
  • Trust Elevated: Achieved a +53% increase in brand favorability, reflecting stronger consumer confidence in Pantum’s quality and innovation.
  • Curiosity Sparked: Delivered a +58% uplift in curiosity, with audiences showing greater interest in exploring Pantum’s printer range.
Markets
0
Boosted Views Free Value Added
0 M
Videos
0
Organic Video Videos
0 M

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Relevant Case Studies

TIKTOK MARKETING CASE STUDY

Garzini TikTok Fashion Influencer Marketing Campaign

Garzini Fashion TikTok Influencer Campaign

When House of Marketers Made Wallets Cool Again...
(Featuring Garzini Wallets and a Magical 4X ROI!)

OUR CLIENT

About Garzini

Garzini is a premium wallet brand known for its innovative Magic Wallet system, which uses hidden elastic straps to securely store cash and cards in a slim, stylish design. Founded with a focus on craftsmanship, functionality, and minimalism, Garzini combines top-grain leather with RFID protection and smart utility. The brand is B Corp certified, committed to ethical production, and has earned a loyal global following for merging form, function, and fashion seamlessly.
garzini logo

OUR CLIENT

About Garzini

Garzini is a premium wallet brand known for its innovative Magic Wallet system, which uses hidden elastic straps to securely store cash and cards in a slim, stylish design. Founded with a focus on craftsmanship, functionality, and minimalism, Garzini combines top-grain leather with RFID protection and smart utility. The brand is B Corp certified, committed to ethical production, and has earned a loyal global following for merging form, function, and fashion seamlessly.

The Problem

Garzini partnered with us to elevate their wallet line among style-conscious Gen Z and Millennials. By zeroing in on their unique Magic Wallet system—a sleek, leather-clad twist on traditional wallets—we led a campaign featuring carefully-selected, fashion, technology and lifestyle influencers to generate viral content that drove a very high ROAS. We amplified this organic creativity with TikTok ads, boosting reach and accelerating conversions.

Get in touch

Target audience

  • Region: US
  • Age: 18-45

Our Approach

We encouraged users to seek out premium-quality wallets instead of settling for run‑of‑the‑mill pieces found at clothing stores. Fresh, captivating influencer content highlighted Garzini’s signature slim and magical design, as well as their RFID-blocking strap system, showcasing the brand as both smart and stylish. To increase impact, we backed the organic content with TikTok ad spend targeting men aged 18–45, further driving consideration and sales.

Get in touch

Incredible Results

  • Viral Creator Content: Over 30 strategic influencer collaborations resulted in 21K+ TikTok followers, amplifying brand visibility and led to several viral videos
  • Sales Surge: We garnered 5.6M impressions and 50K+ clicks, fuelling a surge in sales for Garzini wallets.
  • Targeted Reach: Precisely targeted USA males aged 18-44, we drove direct sales through compelling TikTok organic videos and paid ads.
  • Profitable Returns: Achieved an impressive 4X ROAS, optimizing ROI and delivering substantial business growth for Garzini.
New TIkTok Followers
0 K+
Clicks
0 K+
Video Views
0 M+
ROI
0 X

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Relevant Case Studies

TIKTOK INFLUENCER CASE STUDY

Mediheal K-Beauty Sheet Mask
 Campaign Case Study

Mediheal K-Beauty Sheet Mask Campaign Case Study

How we helped Mediheal Scale Internationally into the US with their range of K-Beauty Skincare Sheet Masks!

mediheal logo
OUR CLIENT

About Mediheal

In just 10 years, MEDIHEAL transformed from an innovative idea into a globally recognised beauty powerhouse, all driven by a single mission: to make everyday sheet masks that deliver affordable, comprehensive skincare solutions.

MEDIHEAL blends science with beauty, collaborating with leading dermatologists, scientists, and aestheticians to craft highly effective, all-in-one skincare solutions. In 2017, the brand took a major step forward by establishing its own R&D centre, dedicated to independent research and the development of cutting-edge mask technologies and formulas. This commitment to innovation keeps MEDIHEAL at the forefront of skincare advancements.

mediheal logo

OUR CLIENT

About Mediheal

In just 10 years, MEDIHEAL transformed from an innovative idea into a globally recognised beauty powerhouse, all driven by a single mission: to make everyday sheet masks that deliver affordable, comprehensive skincare solutions.

MEDIHEAL blends science with beauty, collaborating with leading dermatologists, scientists, and aestheticians to craft highly effective, all-in-one skincare solutions. In 2017, the brand took a major step forward by establishing its own R&D centre, dedicated to independent research and the development of cutting-edge mask technologies and formulas. This commitment to innovation keeps MEDIHEAL at the forefront of skincare advancements.

The Problem

Mediheal launched an initial influencer campaign with House of Marketers to generate Black Friday sales in the US for their sheet mask collection and toner pads.

Get in touch

Target audience

  • Regions: United States
  • Gender: Females
  • Age: 18-34

Our Approach

We executed a data-driven influencer marketing strategy designed to maximize Black Friday sales while keeping the messaging authentic and relatable. Our influencer delivery team partnered influencers in the 50K–500K follower range, with strong engagement and trust within niche skincare communities to maintaining cost efficiency.

Influencers highlighted exclusive Black Friday deals, including discounts and bundles, using trackable links to measure performance. A mix of testimonials, application tutorials, and skincare routine videos were created to keep content fresh, unique and engaging, ensuring high visibility during the sale period.

The campaign significantly increased Mediheal’s Black Friday sales, elevated brand visibility, and strengthened its position in the global skincare market. The use of mid-tier influencers proved highly effective in balancing authenticity and ROI, driving both engagement and conversions.

Partner with our agency

Incredible Results

  • High Scaled Capability: Collaborating with dynamic TikTok influencers, we were able to produce 50 complelling creator videos on Black Friday in a high impact seasonal campaign
  • Content Virality: Generating over 12 million views, we dominated the social media feeds of US females
  • High Engagement: Sparked a huge online buzz, generating an above industry-standard 7.4% engagement rate
Video views
0 M+
Engagement rate
0 %
Creator Videos
0
Sales ROI
0 X

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

TIKTOK INFLUENCER CASE STUDY

Biodance Beauty Skincare
 Campaign Case Study

Biodance Beauty Skincare Campaign Case Study

How We Smoothly Positioned Skincare Brand, BioDance as the Go-To Brand for the Dance Community by Leveraging TikTok Creators, and Successfully Launching their New Skincare Products!

biodance logo
OUR CLIENT

About Biodance

Biodance is a skin care brand. Their product range includes a collagen hydrogel mask that tightens, deeply hydrates, and minimizes pores for smooth, plump skin. Made from 34g of serum, it becomes transparent as it penetrates deep layers, enhancing elasticity and reducing wrinkles. The product has been formulated with Oligo-hyaluronic acid and probiotics, it’s hypoallergenic and free of 19 harmful ingredients.

biodance logo

OUR CLIENT

About Biodance

Biodance is a skin care brand. Their product range includes a collagen hydrogel mask that tightens, deeply hydrates, and minimizes pores for smooth, plump skin. Made from 34g of serum, it becomes transparent as it penetrates deep layers, enhancing elasticity and reducing wrinkles. The product has been formulated with Oligo-hyaluronic acid and probiotics, it’s hypoallergenic and free of 19 harmful ingredients.

The Problem

House of Marketers were handed the challenge of elevating Biodance’s visibility and community engagement in a unique way that would really help Biodance stand out in a growingly crowded collagen mask market.

 Attracting a diverse audience of millennials and generation Z was an objective we were tasked with.

Get in touch

Target audience

  • Regions: United States
  • Gender: Females and Males
  • Age: 18-40

Our Approach

Biodance really needed to differentiate from the competition, and this led us to really hyper-target a very specific community; dancing and performance art enthusiasts. The strategy involved leveraging TikTok, a platform known its high engagement levels within the dance and performing arts communities.

Top creators belonging to these communities were then partnered, and the campaign’s core was to create and share captivating content that reflects the essence of Biodance, including performances, behind-the-scenes peeks, and interactive live sessions. Other creatives presented the morning routine of the creators, demonstrating how to apply the collagen mask, whilst highlighting the unique benefits of the product.

Using a very targeted and customised approach led us to leave an outstanding impression on the target market, bringing Biodance to the palms and tips of everybody’s hands within the TikTok dance community; boosting Biodance’s TikTok community by an incredible 10,000 followers.

Partner with our agency

Incredible Results

  • Influencer Power: Collaborated with 75 dynamic TikTok influencers.
  • Follower Growth: Secured over 10,000 new enthusiastic followers.
  • High Engagement: Sparked widespread interaction and buzz within the dance community across TikTok.
  • Enhanced Brand Recognisability: Significantly boosted BioDance's online presence and brand awareness, driving a 35% uplift in brand recognition on TikTok.
People reached
0 M+
Engagement rate
0 %
Creators
0
Increase in TikTok followers
0 %

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

INSTAGRAM INFLUENCER MARKETING CASE STUDY

Endoca
Micro-Influencer
 Health & Beauty Case Study

Endoca Instagram Micro-Influencer Case Study

Learn How House of Marketers Skyrocketed the Sales of Holistic Wellness Brand, Endoca!

OUR CLIENT

About Endoca

Endoca stands at the forefront of healthcare reimbursement automation, empowering medical business offices and billing companies to efficiently gather the highest revenue in the shortest timeframe achievable.

endoca logo
OUR CLIENT

About Endoca

Endoca stands at the forefront of healthcare reimbursement automation, empowering medical business offices and billing companies to efficiently gather the highest revenue in the shortest timeframe achievable

The Problem

Endoca, a brand dedicated to holistic wellness, recognized the power of our expertise at House of Marketers and reached out to embark on a transformative Instagram campaign.

They wanted us to enhance their brand presence and position Endoca as the go-to solution for natural wellness, appealing to mothers, athletes, and young professionals.

Get in touch
376724400_1527070278030949_8523235394146290485_n
376073649_5277014732423092_6912563309539871486_n

Target audience

  • Region: UK.
  • Age: 18+

Our Approach

Our strategic approach to expanding Endoca’s reach was twofold. Firstly, we harnessed static posts to present Endoca as a trusted natural solution, emphasizing relaxation, post-workout recovery, and improved focus. Complementing these posts, With authentic IG Stories & Reels videos that shared personal experiences, forging deep emotional connections and inspiring viewers to explore Endoca further.

On our strategy & approach, we tailored key messages for each influencer category:

  • Mothers Micro-Influencers, the focus was on well-being, natural remedies for stress, and moments of relaxation.
  • Athlete Micro-Influencers emphasized recovery, performance, and soothing effects.
  • Young Professional Micro-Influencers highlighted stress management, enhanced concentration, and peaceful mornings.

These key messages directed our influencer strategy, ensuring a targeted and effective campaign that resonated with our diverse audience.

Work with Us

Incredible Results

  • Leveraging 10 on-brand Instagram/TikTok influencers, we reached and impacted a very niche market.
  • Achieved an outstanding 9.50% engagement rate, demonstrating high audience interaction.
  • Expanded market presence and brand awareness through strategic social media collaborations.
Instagram Infulencers
0
Engagement Rate
0 %

What Brands Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Brands Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Health and Fitness Case Studies

YOUTUBE MARKETING CASE STUDY

AZAR YouTube
Influencer Marketing
 Case Study

How did Azar drive app downloads and registrations among 18-24-year-olds in the UK through influencer marketing in Europe?

OUR CLIENT

About AZAR

Azar is a mobile app that facilitates video chats between people, enabling them to connect with millions of other users worldwide in real-time. It randomly pairs users for video conversations, offering an element of surprise in each interaction.

OUR CLIENT

About AZAR

Azar is a mobile app that facilitates video chats between people, enabling them to connect with millions of other users worldwide in real-time. It randomly pairs users for video conversations, offering an element of surprise in each interaction.

The Problem

AZAR wanted to generate industry buzz, and brand awareness from TikTok users in Europe. They assigned us with the task of increasing the number of downloads and account registrations for Azar.

Get in touch
Azar SS1
Azar SS2

Target audience

  • Region: UK
  • Age: 18 to 24

Our Approach

Azar contacted House of Marketers as they were struggling to find large numbers of influencers with the agency they were working with previously.

By working with House of Marketer’s well organised and efficient team, Azar was able to reach a significant audience and consistently find influencers that suited their brand and appealed to their target audience, leading to several successful campaigns.

Get in touch

Incredible Results

  • After onboarding and activating 8 YouTube creators, we were able to attain a total 2.7M+ video views across 21 videos
  • With an average engagement rate of 4.52% we were able to drive conversation around Azar, leading to well over 6,000 comments.
Organic Video Views
0 .7M+
Videos
0
YouTube Influencers
0
Comments

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

TIKTOK MARKETING CASE STUDY

Butternut Box TikTok Campaign Case Study

Butternut Box TikTok Campaign Case Study

House of Marketers boosted this dog food brand's engagement rate to 13.4% through extensive micro-influencer network and targeted strategies!

Butternut Box logo

OUR CLIENT

About Butternut Box

Butternut Box is a fresh dog food subscription service. Their meals are healthy, hypoallergenic and delivered direct to the door of pet owners.

OUR CLIENT

About Butternut Box

Butternut Box is a fresh dog food subscription service. Their meals are healthy, hypoallergenic and delivered direct to the door of pet owners.

The Problem

The objective was to drive awareness of Butternut Box and spread the word of their unique freshly cooked, dog food delivery service. They tasked us with acquiring new subscribers for their dog food delivery subscription boxes.

Get in touch
Butternut Box Tiktok Images
Butternut Box Tiktok Images (2)
Butternut Box Tiktok Images (3)

Target audience

  • Region: UK
  • Age: 18+

Our Approach

To target Gen-Z and millennial audiences, we engaged them through their love of dogs to promote ButterNut Box. This campaign encouraged many users to start seeking higher quality dog food and products for their dogs rather than seeking the ordinary items they find in their supermarkets next to bin bags and other low value, low quality items.

Get in touch

Incredible Results

  • Leveraged expansive network of 8 micro-influencers to maximize brand's exposure.
  • Captured 3.4 million views, demonstrating the effectiveness of our targeted engagement strategies.
  • Achieved a strong 13.4% engagement rate, reflecting high-quality interactions and audience interest.
  • Exceeded target performance, outperforming the CPA by over 47% through our cost-effective marketing tactics.
Micro influencers
0 +
Beat CPA Target by
0 %+
Engagement rate
0 %
Video Views
0 M+

What Brands Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Brands Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Food and Drink Case Studies

Get in touch