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HomeCase StudyCase Study Category: Paid Media Boosting

Paid Media Boosting

INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Pantum Printers
Influencer & Paid Media Boosting Campaign

Pantum Printers Influencer & Paid Media Boosting Campaign

How we boosted the awareness of Pantum's printer products across 7 countries

Pantum logo
OUR CLIENT

About Pantum

Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.

Pantum logo

OUR CLIENT

Pantum

Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.

The Problem

Pantum desired to raise their level of brand awareness, consumer trust, and curiosity across the Middle East and Africa regions —prompting the need for a multi-market influencer campaign to shift perception and build engagement.

Get in touch

Target audience

  • Regions: Middle East and Africa (UAE, Turkey, Nigeria, Morocco, Saud Arabia, South Africa and Algeria)
  • Interests: Tech-savvy professionals and home users in MENA and African regions
  • Age range: 25–45

Our Approach

Pantum partnered with House of Marketers to boost brand awareness and interest across seven key markets by collaborating with local tech influencers. The campaign highlighted Pantum’s printer range through regionally tailored content, strengthening its position as a credible player in the tech space.

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Incredible Results

  • Breakthrough Reach Across Key Markets: Generated 3.63 million organic views, driving powerful brand visibility and positioning Pantum as a standout player across MENA and Africa.
  • Content Overdelivery: Exceeded production goals with 30% more video content than planned—boosting platform presence and engagement frequency.
  • Amplified Awareness: Secured 1.31 million additional boosted views, extending visibility through cost-effective paid support.
  • Trust Elevated: Achieved a +53% increase in brand favorability, reflecting stronger consumer confidence in Pantum’s quality and innovation.
  • Curiosity Sparked: Delivered a +58% uplift in curiosity, with audiences showing greater interest in exploring Pantum’s printer range.
Markets
0
Boosted Views Free Value Added
0 M
Videos
0
Organic Video Videos
0 M

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

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INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Hover Air Drone Influencer Marketing Campaign

Hover Air Drone Influencer Marketing Campaign

How Hover Air partnered with us and went viral achieving over 30 million video views in the process!

OUR CLIENT

About Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls. 

 

Hover Air logo

OUR CLIENT

Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls. 

 

The Problem

Hover Air partnered with House of Marketers to launch a multi-market campaign promoting its flagship product, the Hover Air X1 drone. The goal was to drive awareness and high-intent interest for the drone.

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Target audience

  • Regions: US, UK, Canada, Germany, and Spain
  • Interests: Global, Tech-savvy consumers, Outdoor enthusiasts
  • Age range: 25–45

Our Approach

To drive awareness for the Hover Air X1, we have partnered with 227 influencers across five global markets so far, focusing on dynamic content that showcased real-life use—like palm take-offs, hands-free filming, and smooth landings. Despite weather challenges, we adapted with indoor content and Stories, maintaining strong output.

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Incredible Results

  • Massive Reach Achieved: Generated 30M+ total video views, with over 27.5M organic—catapulting Hover Air X1 into viral territory across five major markets.
  • Creator-Led Scale: Activated 227 creators worldwide, amplifying authentic product use through localized, engaging content.
  • Buzz That Stuck: Delivered a +129% uplift in organic views, showcasing how relatable storytelling sparks mass attention.
  • Boosted Value Added: 2.6M additional views from ad support pushed the drone even further into the spotlight, reinforcing campaign momentum.
Influencers
0
Boosted Views Value Added
0 M
Organic Views Improvement
0 %
Total Video Views
0 M

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Relevant Case Studies

YOUTUBE MARKETING CASE STUDY

AZAR YouTube
Influencer Marketing
 Case Study

How did Azar drive app downloads and registrations among 18-24-year-olds in the UK through influencer marketing in Europe?

OUR CLIENT

About AZAR

Azar is a mobile app that facilitates video chats between people, enabling them to connect with millions of other users worldwide in real-time. It randomly pairs users for video conversations, offering an element of surprise in each interaction.

OUR CLIENT

About AZAR

Azar is a mobile app that facilitates video chats between people, enabling them to connect with millions of other users worldwide in real-time. It randomly pairs users for video conversations, offering an element of surprise in each interaction.

The Problem

AZAR wanted to generate industry buzz, and brand awareness from TikTok users in Europe. They assigned us with the task of increasing the number of downloads and account registrations for Azar.

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Azar SS1
Azar SS2

Target audience

  • Region: UK
  • Age: 18 to 24

Our Approach

Azar contacted House of Marketers as they were struggling to find large numbers of influencers with the agency they were working with previously.

By working with House of Marketer’s well organised and efficient team, Azar was able to reach a significant audience and consistently find influencers that suited their brand and appealed to their target audience, leading to several successful campaigns.

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Incredible Results

  • After onboarding and activating 8 YouTube creators, we were able to attain a total 2.7M+ video views across 21 videos
  • With an average engagement rate of 4.52% we were able to drive conversation around Azar, leading to well over 6,000 comments.
Organic Video Views
0 .7M+
Videos
0
YouTube Influencers
0
Comments

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

PAID SOCIAL MEDIA AND INFLUENCER MARKETING CASE STUDY

Daily Burn Marketing Campaign Case Study

Daily Burn Marketing Campaign Case Study

We generated over 7500 paying subscribers for Daily Burn!

OUR CLIENT

About Daily Burn

Daily Burn is one of the biggest US home workout subscription companies, with a wide selection of fitness series, and thousands of different workouts to choose from.

Daily Burn

OUR CLIENT

About Daily Burn

Daily Burn is one of the biggest US home workout subscription companies, with a wide selection of fitness series, and thousands of different workouts to choose from.

The Problem

Our primary task set by Daily Burn has been to generate paying subscribers on their community home workout platform by taking full control of their paid social ads management across Google Ads, Meta Ads, TikTok Ads and more.

We have also been tasked with taking over their influencer onboarding, allowing us to create engaging content that has universal appeal.

Get in touch
Daily Burn - Booty Burn

Target audience

  • Region: USA, Canada, Australia & Europe
  • Age: 25+
  • Gender Females

Our Approach

Our team collaborated with a diverse array of influencers who are masters at crafting aspiring content, to create ad assets that connect with audiences interested in fitness. Our experienced paid media specialists have also since taken full control of their paid media ads across 4 platforms, and this has led to 30M+ impressions, 300K+ clicks and 7.5K+ subscriptions.

Get in touch
daily burn home workout influencer content

Incredible Results

  • We obliterated Daily Burn's targets with a phenomenal 7500 paying subscribers
  • Our multi-platform performance marketing specialists really helped scale Daily Burn to a new level
  • We've delivered a sensational 30M+ impressions for Daily Burn
No. of Impressions
0 M+
Decreased CPA
0 %+
Clicks
0 k
No. of paying subscriptions
0

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Relevant Case Studies

Get in touch