Pantum PrintersInfluencer & Paid Media Boosting Campaign
Pantum Printers Influencer & Paid Media Boosting Campaign
How we boosted the awareness of Pantum's printer products across 7 countries
OUR CLIENT
About Pantum
Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.
OUR CLIENT
Pantum
Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.
The Problem
Pantum desired to raise their level of brand awareness, consumer trust, and curiosity across the Middle East and Africa regions —prompting the need for a multi-market influencer campaign to shift perception and build engagement.
Target audience
- Regions: Middle East and Africa (UAE, Turkey, Nigeria, Morocco, Saud Arabia, South Africa and Algeria)
- Interests: Tech-savvy professionals and home users in MENA and African regions
- Age range: 25–45
Our Approach
Pantum partnered with House of Marketers to boost brand awareness and interest across seven key markets by collaborating with local tech influencers. The campaign highlighted Pantum’s printer range through regionally tailored content, strengthening its position as a credible player in the tech space.
Incredible Results
- Breakthrough Reach Across Key Markets: Generated 3.63 million organic views, driving powerful brand visibility and positioning Pantum as a standout player across MENA and Africa.
- Content Overdelivery: Exceeded production goals with 30% more video content than planned—boosting platform presence and engagement frequency.
- Amplified Awareness: Secured 1.31 million additional boosted views, extending visibility through cost-effective paid support.
- Trust Elevated: Achieved a +53% increase in brand favorability, reflecting stronger consumer confidence in Pantum’s quality and innovation.
- Curiosity Sparked: Delivered a +58% uplift in curiosity, with audiences showing greater interest in exploring Pantum’s printer range.
