Biodance really needed to differentiate from the competition, and this led us to really hyper-target a very specific community; dancing and performance art enthusiasts. The strategy involved leveraging TikTok, a platform known its high engagement levels within the dance and performing arts communities.

Top creators belonging to these communities were then partnered, and the campaign’s core was to create and share captivating content that reflects the essence of Biodance, including performances, behind-the-scenes peeks, and interactive live sessions. Other creatives presented the morning routine of the creators, demonstrating how to apply the collagen mask, whilst highlighting the unique benefits of the product.

Using a very targeted and customised approach led us to leave an outstanding impression on the target market, bringing Biodance to the palms and tips of everybody’s hands within the TikTok dance community; boosting Biodance’s TikTok community by an incredible 40,000 followers.