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Europe

TIKTOK MARKETING CASE STUDY

Treatwell TikTok
 Campaign Case Study

Treatwell TikTok Campaign Case Study

House of Marketers were tasked with rapidly scaling Treatwell’s beauty appointment booking app and driving highly scaled awareness throughout the female TikTokverse.

OUR CLIENT

About Treatwell

Treatwell is the largest hair and beauty bookings website in Europe. Treatwell is a 24/7 beauty bookings platform that puts customers and salon managers in control.

Treatwell Logo

OUR CLIENT

About Treatwell

Treatwell is the largest hair and beauty bookings website in Europe. Treatwell is a 24/7 beauty bookings platform that puts customers and salon managers in control.

The Problem

Treatwell’s needed help driving awareness and installs of their beauty appointment app throughout the female TikTokverse.

Get in touch

Target audience

  • Regions: United Kingdom (with a London-focus), Germany and Italy
  • Gender: Female
  • Age: 18+

Our Approach

At House of Marketers, recognizing the key to Treatwell’s campaign success, we strategically identified trendsetting influencers to captivate and entertain the TikTok audience. To accomplish this, our focus shifted towards micro-influencers whose audiences rely on their recommendations for discovering the latest and most exciting experiences in the city.

The campaign unfolded triumphantly, turning Treatwell’s into a viral sensation during the summer.

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Incredible Results

  • Generated a tremendous buzz with well over 21K installs inside 2-3 months
  • Impactfully sent Treatwell viral online with 52M+ views
  • Perfectly-selected TikTok UGC creators and micro-influencers across 3 European markets
Video Views
0 M+
Videos created
0
No. of Influencers
0
App Downloads
0 k+

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Other App Case Studies

TIKTOK MARKETING CASE STUDY

The Grover Sales TikTok Campaign Case Study

The Grover
TikTok Sales
 Campaign

Our Agency Experts drove TikTok's Generation Z and Millennial communities to rent Grover's technology products!

grover logo
OUR CLIENT

About Grover

Grover allows people to rent all the tech products their heart desires for a monthly fee. Consumers can enjoy the newest tech at just a fraction of their price.

grover logo
OUR CLIENT

About Grover

Grover allows people to rent all the tech products their heart desires for a monthly fee. Consumers can enjoy the newest tech at just a fraction of their price.

We delivered a 3.4x ROAS for Grover

Work with us

Grover's Objectives

  • Creating bespoke, native content for TikTok Ads
  • Increase registered users and their number of monthly orders among TikTok’s GenZ and Millennial communities

 

Target Demographic

  • USA, Germany, Netherlands, Spain
  • 16 – 35

 

Our TikTok Micro-Influencer Solution

Our campaign delivery team knew that for Grover to achieve the best possible return on their TikTok Ads spend, they needed to use creative assets that were highly adapted to the way TikTok users consume content, and the brand itself. 

To accomplish this, our team produced several relatable creative concepts while connecting Grover with some of the most sought-after tech influencers in the TikTok sphere, in each of their target markets.

Work with us
Grover Influencer

Incredible Results

Our powerful strategy and execution helped Grover to majorly boost their return on ad spend and drive a wide expansion on their monthly orders.

  • Carefully selected TikTok micro-influencers
  • Powerful strategy for driving monthly orders
  • High-quality, relevant content
Videos
0
ROAS
0 X
TikTok Micro-Influencers
0
Increase in monthly orders
0 %
Client Review

My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Sergio Alonso Garcia
Sergio Alonso Garcia

Growth Lead EMEA at Grover

Access LinkedIn Profile

Internet users on celebratory mood

Relevant Case Studies

Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

INFLUENCER CASE STUDY

The Nikin Clothing Sales TikTok Campaign Case Study

The NIKINClothing Sales Case Study

Our Agency Experts teamed up with the Global Clothing Brand, Nikin to boost their European sales during Black Friday and Christmas

Nikin logo
OUR CLIENT

About Nikin Clothing

Nikin are a Swiss-based fashion label that plants a tree for every product sale. Nikin aims to produce fair fashion and communicate a sustainable lifestyle.

Nikin logo
OUR CLIENT

About Nikin Clothing

Nikin are a Swiss-based fashion label that plants a tree for every product sale. Nikin aims to produce fair fashion and communicate a sustainable lifestyle.

We drove tens of thousands of revenue for Nikin

Get in touch
Nikin campaign case study

Campaign objective

  • To drive sales of all NIKIN products in 6 key European markets.
  • To grow awareness for NIKIN and their core brand messaging.

Our Influencer Marketing Solution

Our team were tasked with driving sales and growing awareness for NIKIN throughout the Christmas period. We identified 6 key European markets in which to work in and conducted full influencer and paid social campaigns in these respective markets.

Black Friday became Green Friday, a joint awareness and sales campaign that helped draw attention to the brands message, whilst simultaneously driving sales.

Work with our agency
Nikin Case Study
Nikin creator case study

Incredible Results

Our team drove over 200 new customers to purchase from Nikin

  • Carefully selected fashion-based influencers
  • Powerful strategy for driving sales
  • Quality, powerful content
Impressions
0 M
Sales
0
Engagements
0 K
Pieces of Content
0

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Relevant Case Studies

Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

Get in touch