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INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

NN Insurance
Influencer & Paid Boosting Marketing Campaign

NN Insurance Influencer & Paid Media Boosting Campaign

How we made NN Insurance resonate with Gen Z and Millennials on TikTok and Instagram —6.9M views, +48% awareness, +44% favourability, and 34% more likely to recommend.

OUR CLIENT

About NN Insurance

NN Insurance is a leading international financial services company with a strong presence in the global insurance industry. With decades of expertise, NN is recognized for its financial strength, customer-centric approach, and innovative insurance solutions. Serving millions of customers across multiple countries, NN Insurance stands at the forefront of the industry, delivering trusted protection and long-term value through a wide range of comprehensive products.

OUR CLIENT

NN Insurance

Insurance Services:
Life Insurance, Health Insurance, Disability Insurance, Pension Plans, Investment-Linked Insurance, Savings Insurance, Group Employee Benefits, Corporate Risk Solutions, and Retirement Planning.

The Problem

NN Insurance faced low brand recognition and limited emotional connection among audiences in Romania, Poland, and Greece—markets where insurance is often seen as complex or impersonal. To overcome this, the brand needed a multi-market influencer campaign that could simplify the message, build trust, and spark curiosity among Gen Z and Millennials through culturally relevant, relatable content.

Target audience

Our Approach

Through strategic partnerships with 15 influencers and 2 UGC creators, we transformed complex insurance topics into engaging, easy-to-digest content—powerfully positioning NN Group as a trustworthy, customer-first brand for anyone seeking insurance solutions.

Incredible Results

Trust & Recommendation Lifted: Brand favourability rose 44% and recommendations rose 34%, showing stronger trust and willingness to share the brand instead of other competitors.
Brand Loyalty & Preference Gained: Word-of-mouth jumped 28% and brand preference increased 24%, boosting NN’s position over key insurance competitors.
Strong Market Reach: 6.9M views from 31 videos generated major awareness in target regions, making insurance more approachable.
Creator-Led Content: 17 influencers + 2 UGC creators delivered relatable videos, earning 325K UGC views and 8K site visits.

Markets

Brand Favourability Increase

0 %+

Customer Recommendations Increase

0 %+

Video Views

0 M

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INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Hover Air Drone Influencer Marketing Campaign

How Hover Air partnered with us and went viral achieving over 30 million video views in the process!

OUR CLIENT

About Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls.

OUR CLIENT

Hover Air

The Problem

Hover Air partnered with House of Marketers to launch a multi-market campaign promoting its flagship product, the Hover Air X1 drone. The goal was to drive awareness and high-intent interest for the drone.

Target audience

Our Approach

To drive awareness for the Hover Air X1, we have partnered with 227 influencers across five global markets so far, focusing on dynamic content that showcased real-life use—like palm take-offs, hands-free filming, and smooth landings. Despite weather challenges, we adapted with indoor content and Stories, maintaining strong output.

Incredible Results

Massive Reach Achieved: Generated 30M+ total video views, with over 27.5M organic—catapulting Hover Air X1 into viral territory across five major markets.
Creator-Led Scale: Activated 227 creators worldwide, amplifying authentic product use through localized, engaging content.
Buzz That Stuck: Delivered a +129% uplift in organic views, showcasing how relatable storytelling sparks mass attention.
Boosted Value Added: 2.6M additional views from ad support pushed the drone even further into the spotlight, reinforcing campaign momentum.

Influencers

Boosted Views Value Added

0 M

Organic Views Improvement

0 %

Total Video Views

0 M

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TIKTOK & INSTAGRAM MARKETING CASE STUDY

McAfee Software Influencer Marketing Campaign

McAfee Software Marketing Case Study

Our influencer marketing specialists supercharged the brand uplift of McAfee, an anti-virus industry leader

OUR CLIENT

About McAfee

OUR CLIENT

About McAfee

McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats. From scam detection to identity protection, McAfee makes cybersecurity simple, human, and trustworthy—so users can explore more, worry less, and stay one step ahead of cybercriminals.

The Problem

McAfee partnered with House of Marketers to raise awareness of its AI Text Scam Detector in the UK and Germany. The campaign tapped into key creator communities—including parents, grandparents, and digital protectors—to deliver humorous, relatable content that made cybersecurity accessible and memorable.

Target audience

Our Approach

We activated 23 creators across the UK and Germany, delivering 28 videos and 10 reposts. The strategy focused on relatable “protector” creators—parents and grandparents—who used humor, challenges, and real-life scenarios to highlight McAfee’s AI tool. TikTok outperformed Instagram, driving nearly 10x more views. This approach led to standout results, including a 125% uplift in consideration (UK) and a 33% boost in awareness (DE).

Incredible Results

Massive Reach Achieved: Garnered over 7.4 million organic views, driving widespread visibility across the UK and Germany.
Cost-Efficient Engagement: Delivered an impressive CPV of just £0.0075, maximizing ROI while scaling awareness.
Curiosity Ignited: Achieved a +56% uplift in curiosity, proving the campaign successfully sparked interest and attention.
Consumer Confidence Boost: Saw a +53% increase in consideration, with audiences more likely to explore and trust McAfee’s AI tool.
Platform Performance Edge: TikTok content outperformed Instagram by nearly 10x, positioning short-form video as a dominant awareness driver.

Video Views

0 M

Creators

Recommendation Brand Uplift

0 %

Curiosity Brand Uplift

0 %

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OMNICHANNEL INFLUENCER CASE STUDY FOR BEAUTY BRAND

Rimmel London Product Launch
Campaign Case Study

Rimmel London Product Launch Campaign Case Study

Transforming Rimmel London's Approach to Advertising with a Influencer-First Approach!

OUR CLIENT

About Rimmel London

OUR CLIENT

About Rimmel London

Rimmel London, the UK’s top makeup brand, has been a pioneer in the beauty industry since 1834. Known for its innovative products and commitment to self-expression, Rimmel encourages users to explore and push their beauty boundaries. The brand promotes inclusivity and creativity, offering a wide range of products that allow for personal expression. Additionally, Rimmel is committed to cruelty-free practices and has been recognized by Cruelty Free International for its efforts against animal testing.

The Problem

The objective of the campaign was to launch Rimmel’s latest product, Rimmel Thrill Seeker mascara.

Previously, Rimmel’s marketing strategy had primarily focused on collaborating with famous high-end models and traditional celebrities such as Kate Moss. However, they really wanted to explore new territory and reposition their brand so they could appeal to a broader, more diverse audience.

We also found that their omnichannel strategy could be enhanced and further aligned.

Target audience

Our Approach

To revolutionize Rimmel’s marketing strategy, our team placed creators and social media influencers at the heart of their wider media plan. By leveraging authentic, stylish, and captivating content, we ignited excitement across Instagram, TikTok, and Facebook. This dynamic content wasn’t confined to social media though; it was seamlessly integrated into every marketing channel. Imagery and video clips were repurposed across paid media, programmatic channels, OOH billboards, television ads, and display ads, ensuring a consistent and powerful brand presence.

Central to this campaign was Olivia McNeil, celebrated as ‘Northern Irish TikTok royalty’ by Heat magazine. Olivia’s engaging content, featuring light-hearted videos about fashion, makeup, and food, alongside viral clips of her dancing with her cat, has captivated a vast Gen Z audience. This demographic is highly sought after by brands aiming to connect with teenagers and young adults. As the new muse of Rimmel London and the face of the Wonder Volume Thrill Seeker Mascara campaign, Olivia embodies the vibrant and adventurous spirit of the brand.

To further drive awareness of Rimmel’s new product launch, we pinpointed the perfect creators to complement Olivia, who acted as a spearhead of the campaign.

Ultimately, Rimmel experienced unprecedented success from the new approach, as highlighted in the results below.

Incredible Results

Unprecedented Sales Surge: Achieved a remarkable 300% increase in sales, compared to typical product launches
Unstoppable Demand: Sold out the Thrill Seeker mascara 7 times consecutively, necessitating pauses in marketing activities
Omnichannel Dominance: Successfully utilized influencer content across all channels, including OOH, digital billboards, TV, paid media, and organic social posts.
Influencer Impact: Leveraged Olivia Neil's influence to spearhead a cohesive and impactful campaign, solidifying her role as the brand ambassador.

Impressions

0 M+

Sold out range consecutively

0 x

Creators

Uplift in sales versus most product launches

0 %

What Clients Say About Us

House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.

The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!

My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

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52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

TIKTOK MARKETING CASE STUDY

The Jodel App Installs
TikTok Ads Campaign Case Study

The Jodel
App Install
TikTok Ads
Case Study

Our Paid Media Ad Experts generated 85,644 installs for Jodel, social media community app

OUR CLIENT

About Jodel

Jodel promptly links you with your nearby community. It presents a dynamic social media stream, brimming with updates, inquiries, gatherings, personal revelations, and humor. Jodel brings together the neighborhood surrounding you and equips you with the means to engage in all the experiences your city presents.

OUR CLIENT

About Jodel

We delivered a €2.29 CPI
and
85,644 installs for Jodel.

Jodel's Objectives

To achieve a CPI of between €1.79 – €2.24 for all markets (For the initial €8.3K budget, which we scaled to a €196K+ spend over 3-4 months)
To help scale Jodel’s presence across Germany, France and Sweden with TikTok advertising
To improve app user retention rates

Our TikTok Ads Solution

While fully managing the influencer marketing and performance marketing ads of Jodel, we identified over 60 perfectly-matched TikTok influencers in several key markets, and utilised spark ads to exceed the expectations of the Jodel team.

We achieved an incredible CPI, bearing in mind the scale of the campaign (with €2.29 CPI across the whole 3 – 4 month period and €196,521.46 spent). The original target was €1.79 – €2.24 for a €8.3K budget at the start.

"Excellent Results"

Our influencer and paid media team delivered an incredibly low CPI for Jodel!

Video Views

0 M

Installs

0 K

TikTok Micro-Influencers

CPI (Cost per install)

$ 0

Testimonials

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Testimonials

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Relevant Case Studies

Jodel App TikTok Influencer Case Study

Azar YouTube Influencer Marketing Case Study

Chispa App – Influencer Marketing Case Study

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META INFLUENCER MARKETING CASE STUDY

ReSim Influencer Marketing

Case Study

ReSim Influencer Marketing Case Study

House of Marketers Helps eSIM Company, ReSim Generate Over 5,000,000 Impressions and a CPI of $2.22!

OUR CLIENT

About ReSim

ReSim is an innovative application that offers global eSIM internet data plans at competitive prices. It’s a convenient solution for travelers, eliminating the need to buy local SIM cards every time you travel. With ReSim, you can access mobile data seamlessly wherever you go, thanks to its cutting-edge eSIM technology.

OUR CLIENT

About ReSim

The Problem

ReSim needed to drive higher value app installs through high quality creator content and Meta Ads. ReSim was targeting globally prior to working with us.

Target audience

Our Approach

At the start of the campaign, we reviewed their previous performance across each country. This led us to select
15 countries with the highest value to ReSim. This was so that we could generate more valuable installs that were more likely to generate revenue for ReSim.
Our approach involved producing very high quality content from a mix of travel, and technology influencers. Explainer content, memes and roleplay content was utilised to convert the target audience.
The content was then utilised in Meta Ads. Using well-proven optimisation strategies our paid media specialists were able to achieve further incredible results with the content produced by our influencer management department.
We tested each creative for several days, before testing audience ad groups, and scaling the best ads within the
best ad groups, filled with the best countries.

Incredible Results

Tiktok Infulencers

Link clicks

0 .6K

Installs

0 K+

CPI

$ 0 .2

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

Call Us

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52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

TIKTOK MARKETING CASE STUDY

Invoice Fly
TikTok Campaign Case Study

Invoice Fly TikTok Campaign Case Study

We Successfully Generated Over 2K Paying Monthly Subscribers And 70K App Downloads For Invoice Fly In Several Months!

OUR CLIENT

About Invoice Fly

Invoice Fly simplifies the process of crafting and dispatching polished invoices to your clientele. Tailored for small businesses, freelancers, and contractors alike, it streamlines the creation of invoices and estimates effortlessly. Look no further than Invoice Fly, the premier choice for invoicing tasks.

OUR CLIENT

About Invoice Fly

The Problem

Invoice Fly wanted to scale the number of monthly recurring paying subscribers for Invoice Fly’s app across TikTok, generating a low cost per download and low customer acquisition cost.

Target audience

Our Approach

To target freelancers and small business owners, we utilised like-minded everyday professionals to engage them through their pain points; notably how many did not have a portable and simple way to send invoices and have contracts signed.

We outreached to plumbers, electricians and more creators from very relatable professions.

By showcasing how easy Invoice Fly made sending invoices and receiving contracts, especially during the busy work days of freelance professionals, we were able to show our audience how useful Invoice Fly is and encourage them to use it themselves.

The content was then amplified to millions of the target audience through paid media ads by our performance marketing specialists.

Incredible Results

No. of Impressions

0 M+

Cost Per Install

$ 0

Number of Influencers

Paying Monthly Subscribers

Why Our Clients Love Us!

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Why Our Clients Love Us!

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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TIKTOK MARKETING CASE STUDY

JobSwipe TikTok Campaign Case Study

OUR CLIENT

About JobSwipe

JobSwipe stands as an exciting and innovative mobile-based recruitment platform. It effectively attracts new and untapped candidates at scale, as well as over 1 million vacancies that are available within the app.

OUR CLIENT

About JobSwipe

The Problem

With growing competitiveness in the jobseekers and recruitment market, JobSwipe really needed an influencer marketing and paid social media specialist agency to help differentiate them.

The Objective

User Acquisition: Increase the user base to 50,000 active users within the first year.
Brand Awareness: Establish JobSwipe as a recognizable brand in the job market.
Cost-Effective Campaign: Maintain an average Cost Per Acquisition (CPA) of under $5 for app downloads.

Target audience

Our Approach

Platform Selection: TikTok, Facebook and Instagram. We strategically allocated the budget across platforms based on performance.
Performance Monitoring: Continuously monitor and adjust campaigns based on real-time data. We smashed the CPI target of $5 CPI, and achieved under $2 CPI.
We achieved the 50,000 active users target as briefed

Incredible Results

Active Users

0 K+

App Installs

0 K+

Clicks

0 k

Video Views

0 M+

What Our Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Our Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

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Relevant Case Studies

PAID SOCIAL MEDIA AND INFLUENCER MARKETING CASE STUDY

Daily Burn Marketing Campaign Case Study

We generated over 7500 paying subscribers for Daily Burn!

OUR CLIENT

About Daily Burn

Daily Burn is one of the biggest US home workout subscription companies, with a wide selection of fitness series, and thousands of different workouts to choose from.

OUR CLIENT

About Daily Burn

Daily Burn is one of the biggest US home workout subscription companies, with a wide selection of fitness series, and thousands of different workouts to choose from.

The Problem

Our primary task set by Daily Burn has been to generate paying subscribers on their community home workout platform by taking full control of their paid social ads management across Google Ads, Meta Ads, TikTok Ads and more.

We have also been tasked with taking over their influencer onboarding, allowing us to create engaging content that has universal appeal.

Target audience

Our Approach

Our team collaborated with a diverse array of influencers who are masters at crafting aspiring content, to create ad assets that connect with audiences interested in fitness. Our experienced paid media specialists have also since taken full control of their paid media ads across 4 platforms, and this has led to 30M+ impressions, 300K+ clicks and 7.5K+ subscriptions.

Incredible Results

No. of Impressions

0 M+

Decreased CPA

0 %+

Clicks

0 k

No. of paying subscriptions

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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52 Bedford Row, London WC1R 4LR

Relevant Case Studies