Meta Introduces New Tools for Advertisers Ahead of Holidays 

Overview

• Meta Introduced new ad tools to help businesses reach customers with targeted holiday messages, integrating AI for optimised performance.
• New features include promo codes in ads, personalised discounts, and enhanced reminder ads, with extended reach to Instagram Reels.
• The new update allows multiple landing pages in a single ad, improving customer experience by directing them to specific product categories.
• Ads now target in-store shoppers and holiday travellers, combining online and offline sales strategies for a seamless experience.
• House of Marketers insights about how businesses can streamline their marketing by utilising these new features.

As the holiday season approaches, Meta is rolling out a series of powerful new advertising tools and formats designed to help businesses reach customers with the right message at the right time. 

Previously, Meta shared a new Reels Performance Playbook offering brands and businesses invaluable insights into leveraging Reels for their marketing campaigns. Similarly, TikTok released its Holiday Marketing Guide, and Google shared updates on new tools for retailers.  

These new updates build on top of that foundation by introducing new features that streamline the marketing funnel for businesses that are looking to maximise their holiday sales and enhance customer engagement. 

What Features Does the New Meta Update Include?

1. Advantage+ Shopping Campaigns
   Powered by AI, these campaigns help you target the right customers at the right time, maximising your holiday campaign performance.
2. Promo Codes and Personalised Discounts
   Meta now makes it easier to showcase promo codes directly in ads, encouraging purchases with discounts for individual users.
3. Multiple Landing Pages
   The new site links feature lets you add multiple landing pages to a single ad, directing customers to specific product categories and improving the shopping experience.
4. Location-Based Targeting
   This feature allows businesses to reach tourists and holiday travellers, showing relevant ads based on location and interests.

What Does the New Meta Update Mean for Marketers?

Meta’s new update is all about helping you turn interested shoppers into loyal customers, and it’s powered by AI to do just that. With the AI-driven Advantage+ shopping campaigns, businesses can now target their audience with pinpoint accuracy, making your holiday campaigns not only more effective but also more efficient.

A major highlight is the improved way to showcase seasonal offers. Now, you can prominently display promo codes directly in your ads, making it a breeze for customers to apply discounts at checkout. Meta is also experimenting with personalised discounts and first purchase offers, extending these promotions to Instagram Reels—a platform where engagement is already through the roof.

Meta hasn’t stopped there. To keep your brand front and center, they’ve enhanced reminder ads. These aren’t just gentle nudges anymore—they’re designed to drive traffic straight to your mobile app, making it easier for customers to stay informed about your deals and make purchases on the go.

Meta has introduced multiple site links within ads, which means you can include multiple landing pages in a single ad. Customers can now jump straight to the product categories that interest them most, improving their overall shopping experience.

 

Source: facebook

Meta is testing ads that focus on people who are more likely to shop in-store, highlighting nearby locations to drive foot traffic. By integrating both online and offline strategies, you can offer a more seamless shopping experience that meets customers wherever they are.

Source: facebook

And with holiday travel on the rise, Meta’s new location-based targeting feature helps you connect with tourists and visitors. This tool shows ads to people who are engaging with social content or searching for activities in a particular city, making it easier to capture the attention of holiday shoppers and boost sales.

Source:facebook

HOM Insights

At House of Marketers, we’ve analysed these updates to provide you with actionable insights that can elevate your holiday marketing strategy and ensure your brand maximises its impact this season.

• Use these updates to enhance targeting precision and optimise ad delivery to maximise campaign performance during the holiday season.
• Leverage promo codes in ads to boost conversion rates and offer personalised discounts to create a more engaging shopping experience.
• Utilise Instagram Reels for broader audience reach and in-app purchase notifications to keep customers informed and drive timely actions.
• Streamline the shopping experience by directing customers to specific product categories, reducing friction and improving conversion rates.
• Capture the attention of tourists by highlighting relevant offers and experiences, boosting brand visibility and sales during the holiday season.

Conclusion

Meta’s new holiday ad tools offer a wide array of opportunities for small businesses and marketers to drive sales and engage customers more effectively. By utilising these features, businesses can optimise their campaigns, meet customers where they shop, and capture the holiday market with precision.

 As always, the key to success lies in implementing these tools strategically, ensuring that your message reaches the right audience at the right time.

Stay ahead by integrating these insights into your marketing strategy. If you need expert guidance, House of Marketers is here to help. Contact us today to keep your campaigns on the cutting edge.