Meta Shares Reel Ads Tips in New Guide

Overview

• Meta introduces a new guide to help brands optimise Reels ads for the holiday season.
• This guide will include reel ads creation tips, working with creators, and using Advantage+ ad campaigns for advertising.
• Also, include tips on creating engaging Reels ads, including best practices like optimising for vertical video and using sound to enhance engagement.
• House of Marketers insights about effective social media strategy creation.

Meta has released a series of essential advertising tips ahead of the 2024 holiday rush, covering everything from Reels ads to its evolving Advantage+ campaigns and how to partner with creators. These tips were shared as part of Meta’s Agency Partners Summit, which took place last week. 

Alongside other key insights, Meta’s new 19-page Reels ad guide focuses on practical strategies to help marketers maximize performance this holiday season. You can see the full guide here. 

This guide focuses on,

1. Establishing Reels as a Profitable Ad Medium
2. Provides tips on Reels ad creation 
3. Encourages advertising with influencers & creators
4. Promotes Advantage+ ad campaigns to take advantage of Meta’s full ecosystem

Released as part of its Agency Partners Summit held in September, Meta made all sessions and guides from the summit publicly available. Among the wealth of content, Meta’s 19-page Reels ad guide stands out, offering practical advice for maximising ad performance in reel format. 

Let’s dive into some of the key insights from the guide,

1. Establishing Reels as a Profitable Ad Medium

Meta’s Reels ad guide opens by highlighting why Reels should be central to any holiday ad strategy. 

According to the guide, 50% of the time spent on Instagram is now dedicated to watching reels and 80% of Gen Z have purchased a product after watching reels. 

These statistics alone make a strong case for including Reels in your promotional plans if you want to capture and hold your audience’s attention during this busy season.

Now that we know the importance of reel ads Meta shares some tips on successful reel ad creation.

2. Reels Ads Creation Tips

This Reels ad guide revisits some of the foundational tips for creating effective Reels shared by Meta in its Reels Performance Playbook.

Meta’s top three new recommendations in this guide include:

• Build for Vertical: Ensure your ads are optimised for vertical viewing, taking advantage of the full screen.
• Build with Audio: Ads with sound are more engaging, and Meta notes that video ads with audio perform 15% better than those without.
• Build in the Safe Zone: By keeping important elements within the ‘safe zone,’ you’ll avoid parts of your ad being cut off or obscured by UI elements.

According to Meta, ads that follow these three principles deliver a 34% lower cost per result (CPR) compared to image ads, and outperform non-vertical, silent video ads.

Meta’s guide also offers tips on producing Reels ads efficiently. For example, it recommends remixing existing video content—such as Story types or TV commercial (TVC) content—to create videos that feel natural on Reels. 

This allows marketers to repurpose what they already have in ways that resonate with the platform’s audience.

This is great for lead generation and getting more eyes on your product but to make that sale you need indorsements. 

3. Partner with Creators

Meta emphasises that consumers are more likely to buy products based on peer recommendations, and influencers provide that endorsement in a way that feels authentic and engaging. Partnering with creators allows brands to tap into the trust that influencers have built with their audiences, helping to drive genuine connections and boost conversions.

By giving creators the reins in storytelling, brands can deliver messages that feel less like ads and more like organic content, making it easier to capture the attention of their target audience. To make informed decisions when partnering with influencers, it’s essential to stay updated on the latest trends and statistics in the influencer marketing industry. This data helps businesses identify the right creators and platforms for maximum impact.

For more insights on how to harness the power of social media influencers, check out this guide on how to create a successful influencer marketing campaign.

Additionally, understanding influencer marketing stats can help shape your strategy. Dive into the latest trends and data to ensure your brand is well-prepared to collaborate with the right creators.

4. Using Advantage+ Ad Campaign Tools

Finally, Meta encourages marketers to leverage its Advantage+ campaign tools for more effective ad optimisation so that marketers can enjoy the full range of meta’s ecosystem.

In this summit meta also provides details on the new and improved Advantage+ Shopping Campaign for the upcoming holiday season

These new improvemtts enable full automation and help businesses connect with the right audience. Perks of using Advantage+ Camapigns are,

• Faster campaign setup 
• Less ongoing maintenance 
• Optimised for predictable outcomes
• New vs. existing customer reporting

These machine learning-driven tools allow advertisers to automatically optimise their campaigns for better results, ensuring that every ad dollar works as hard as possible.

House of Marketers Insights

At House of Marketers, we believe that Meta’s focus on Reels ads is a clear sign of where social media engagement is heading. 

The rise of Reels, paired with AI-driven optimisation tools like Advantage+, offers brands an incredible opportunity to capture attention, especially during the busy holiday season.

Partnering with creators adds an authentic layer to your campaigns, helping you connect with audiences in a way that feels genuine and impactful. 

For businesses, the key takeaway is simple: now’s the time to embrace Reels and use Meta’s tools to maximise your reach and ROI.

Meta isn’t the only platform rolling out helpful resources for marketers. In recent months, major players like TikTok, and Google have all launched guides to help brands prepare for the festive period. Check out TikTok’s 2024 Holiday Marketing Guide which dives into essential strategies for brands looking to engage holiday shoppers on the platform. 

Similarly, Google’s New Tools for Retailers highlight how businesses can capitalise on shopping trends with the latest insights and data. Additionaly, check out Meta’s Guide for Small Businesses to drive sales during the holiday season.

Conclusion

By integrating these new insights into your strategy, alongside the expertise of a professional marketing team like House of Marketers, you can build campaigns that resonate deeply with your target audience and drive meaningful results.

Whether you’re looking to create engaging reel ad content, collaborate with influencers, or simply need guidance on where to start, our team of experts is here to help. Contact us today to begin planning your next reel campaign!