The Jodel App Installs
TikTok Ads Campaign Case Study
The JodelApp InstallTikTok Ads Case Study
Our Paid Media Ad Experts generated 85,644 installs for Jodel, social media community app
OUR CLIENT
About Jodel
Jodel promptly links you with your nearby community. It presents a dynamic social media stream, brimming with updates, inquiries, gatherings, personal revelations, and humor. Jodel brings together the neighborhood surrounding you and equips you with the means to engage in all the experiences your city presents.
OUR CLIENT
About Jodel
Jodel promptly links you with your nearby community. It presents a dynamic social media stream, brimming with updates, inquiries, gatherings, personal revelations, and humor. Jodel brings together the neighborhood surrounding you and equips you with the means to engage in all the experiences your city presents.
We delivered a €2.29 CPI and85,644 installs for Jodel.
Jodel's Objectives
To achieve a CPI of between €1.79 – €2.24 for all markets (For the initial €8.3K budget, which we scaled to a €196K+ spend over 3-4 months)
To help scale Jodel’s presence across Germany, France and Sweden with TikTok advertising
To improve app user retention rates
Our TikTok Ads Solution
While fully managing the influencer marketing and performance marketing ads of Jodel, we identified over 60 perfectly-matched TikTok influencers in several key markets, and utilised spark ads to exceed the expectations of the Jodel team.
We achieved an incredible CPI, bearing in mind the scale of the campaign (with €2.29 CPI across the whole 3 – 4 month period and €196,521.46 spent). The original target was €1.79 – €2.24 for a €8.3K budget at the start.
"Excellent Results"
Our influencer and paid media team delivered an incredibly low CPI for Jodel!
- Perfectly-selected TikTok micro-influencers across 3 markets
- Unique and effective strategy for driving app installs
- High quality plan to improve the app user retention rate
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