Instagram Shares Tips on How to Maximise Your Live Streams

Overview

• Instagram published a new guide to live streaming.
• Update includes tips on scheduling broadcasts, incorporating co-hosts, and using new features.
• House of Marketers insights into how to make the best of this new update. 

 

Instagram recently published a comprehensive guide on live streaming, providing valuable insights for brands looking to enhance their engagement and outreach on the platform.

This update is part of Instagram’s ongoing efforts to provide creators and brands with tools to optimise their content and interactions.  From adding new statuses like ‘Open to Collaborating’ to sharing tips on boosting Reels performance, Instagram continues to evolve and support its users with valuable resources and features. Live streaming has become an essential tool for real-time interaction and authentic connection with audiences, and this new guide covers the basics of going live, including scheduling broadcasts, incorporating co-hosts, and utilising various features to maximise the impact of your live sessions.

Image source: Instagram

Key Highlights of Instagram’s Live Guide

This new guide covers everything from going live and scheduling broadcasts to incorporating co-hosts and utilising various features to maximise the impact of your live sessions.

How to Use Live

Setting up a Live broadcast on Instagram is simple and straightforward:

1. Open the Instagram App: Tap the plus icon in the bottom centre of your home screen.
2. Swipe to “Live” Mode: At the bottom of the screen, swipe to select “Live” mode.
3. Customise Your Settings: Set the title of your live video and choose your audience.
4. Start Live Video: Tap the “Start Live Video” button to begin your broadcast. You can also schedule your live in advance so people can view the details and get reminders.
5. Interact with Your Viewers: Engage with viewers through comments, likes, and other interactive features during the live video.
6. Add Co-Hosts: You can add up to three co-hosts to your live stream. To add a co-host, tap the “Add people” icon in the bottom right once you’ve started a ‘live’. Search for the username of the person you want to invite, then tap “Send Request.” If your co-host accepts, they’ll appear in your live room.
7. End Your Livestream: When you’re ready to end your livestream, tap the “End” button.

New Notification and Engagement Features

Instagram’s live guide also details how the notifications would work and how it can be leveraged for greater engagement. 

According to Instagram:

“Instagram will notify all your followers or Close Friends depending on the audience you select that you’re live, allowing them to join by watching and commenting on your livestream. After you finish your broadcast, the video will be stored in your archive (if you have Live archives turned on from profile settings before you go live), but you can choose to save it to your camera roll or share it as a reel on your profile.”

Enhanced Live Functions

Instagram’s guide also highlights additional Live functions that can enhance the viewing experience. These include:

• Filters and Effects: Use Instagram’s built-in filters and effects to add a creative touch to your live stream. These tools can make your broadcast more visually appealing and engaging.
• Fundraisers: If you’re raising money for a cause, Instagram allows you to add a fundraiser to your live stream. This feature makes it easy for viewers to contribute directly during the broadcast.
• Sharing Images: Enhance your live sessions by sharing images within the broadcast. This can be particularly useful for product demonstrations, tutorials, or showcasing behind-the-scenes content.

Implications for Users and Businesses

For users, these updates mean more engaging and interactive live sessions, allowing them to connect more authentically with their favourite brands and influencers. 

Businesses, on the other hand, can use instagram live to foster deeper connections with their audience, drive engagement, and increase brand loyalty. The ability to schedule broadcasts, add co-hosts, and use interactive features like filters and fundraisers provides businesses with versatile options to enhance their live streaming strategy and reach a broader audience.

House of Marketers Insights

We love that Instagram is constantly updating its algorithm to promote creativity and authentic connection with the audience. Their recent shift in focus to prioritising “sends” highlights the platform’s commitment to fostering meaningful interactions. 

Instagram Live is a powerful tool for real-time engagement and authentic connection, essential for brands looking to deepen their audience interaction.

Here are our key insights:

• Develop a clear plan for your broadcast. Identify key points and strategise content that will captivate your audience throughout the session.
• Promote Your Live Sessions. Use Instagram Stories, posts, and other social media platforms to announce your upcoming live sessions in advance. This creates anticipation and ensures a larger, more engaged audience.
• Engage Actively During Broadcasts. Respond to viewer comments and questions in real-time to foster a sense of connection and community, boosting engagement and loyalty.
• Showcase Authenticity. Be genuine during your broadcasts. Authentic interactions build trust and strengthen connections with your audience.
• Experiment and Optimise. Plan your live sessions meticulously, promote them effectively, and maintain authenticity to maximise reach and impact. Engaging with viewers in real-time is key to building stronger, more loyal communities on Instagram.

Conclusion

Instagram’s new guide to live streaming is a valuable resource for brands looking to boost their engagement and outreach. By following the outlined tips and leveraging the additional features, you can make the most of your IG Live sessions. As the holiday season approaches, now is the perfect time to refine your live streaming strategy and connect more authentically with your audience. 

Using these insights and strategies, brands can effectively utilise Instagram Live to foster deeper connections, showcase their personality, and engage their audience in real-time. Happy streaming!

Stay in the know with the House of Marketers by subscribing to our newsletter. Get the latest updates and insights delivered directly to your inbox. Follow us to keep your finger on the pulse of the digital landscape and maximise your social media strategy.