Instagram Launches ‘Best Practices’ Tips: What You Need to Know

Overview

• Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content.
• Offering practical advice to help improve reach and quality of content.
• Simplifing views of key metrics to help creators and marketers track performance and optimise strategies.
• It has new guidelines that prioritise original content over reposts, ensuring proper credit and recognition for creators.
• House of Marketers insights about what these updates mean in the long-term

Instagram recently, rolled out the “Best Practices” feature within its Professional Dashboard, designed to help marketers grow their audience and create better content. 

‘Best Practices’ offers personalised tips, educational Reels, and guidance on how to boost engagement. It covers insights into the five areas creators care about the most: creation, engagement, reach, monetisation and guidelines. 

Here’s what this feature has to offer in a nutshell,

• Tips on content creation
• Easy-to-view engagement metrics
• Updated safety guidelines to protect your content

Let’s break down these updates in a little more detail:

Tips for Content Creation

In the “Best Practices” section, Instagram has packed helpful tips covering everything from content creation and engagement to reach, monetisation, and platform guidelines. 

You will also find insights about how often to post, how to grab attention with your photos, or the ideal length for your Reels in the dashboard. 

These insights are meant to help you make smarter decisions to increase both the quality of your content and its reach. You can now track that reach and engagement easily with this new feature too.

Easy-to-View Engagement Metrics

Tracking your performance just got easier.

Instagram has streamlined how you view key metrics, making it simple to check out how your posts are doing. For instance, you can easily see your account’s reach and get practical tips on improving engagement with your Reels. 

Some of this advice, like posting regularly, might seem straightforward, but Instagram supports it with a detailed Reels Playbook, offering even more tips to help you expand your presence.

Putting all this effort into content only for it to get lost in the trendy abyss of the algorithm has always been a sore spot for creators. Content theft is a growing concern, especially for creators who see their posts go viral only to be reposted without credit.

 

New Safety Guidelines on Content Theft

Instagram is addressing this with new safety guidelines that prioritise original content over reposts, to increase trust for the platform amongst its content creators.

One of the videos in the “Best Practices” section features Instagram staff explaining how these new safety measures work. 

• Instagram will prioritise and recommend original content over reposted versions. This only applies to relatively new content and uses both audio and visual signals to ensure accuracy.
• If a reposted video significantly alters the original content (e.g a trend or meme) the repost won’t be replaced.
• This replacement applies to content recommended on the Explore page and Reels tab, with the original creator being notified when their post replaces a repost.
• A label linking back to the original creator will be added to reposted content, which will be visible to all viewers. This label is removable if desired.

Instagram has been updating its algorithm steadily over the course of this year and it’s good practice for marketers to stay updated on the latest trends and news.

How Can Marketers Use Instagram’s “Best Practices” – House of Marketers Insights

Instagram’s “Best Practices” is a handy tool for marketers to sharpen their social media strategies. Here’s how it helps:

•  With tips on the best times to post, how to engage effectively, and creative content ideas, marketers can easily adjust their approach to stay relevant.
• The simplified metrics make it straightforward to see what’s working and tweak strategies as needed to keep improving results.
• The new anti-theft guidelines ensure creators get proper credit, making collaborations with influencers more transparent and trustworthy for brands
• Instagram’s updates support a more creator-friendly platform, which is great for brands seeking long-term partnerships with influencers.

By leveraging these insights, marketers can create data-driven, effective social media campaigns while building strong relationships with content creators.

Conclusion

Instagram’s “Best Practices” is a great tool for creators and marketers, offering easy-to-follow tips, clearer engagement metrics, and stronger protections for original content. 

By staying up to date and using these insights, alongside the expertise of a professional marketing team like House of Marketers, you can build social media marketing campaigns that resonate deeply with your target audience and drive meaningful results.

Whether you’re looking to create engaging social media content, collaborate with influencers, or simply need guidance on where to start, our team of experts is here to help. Contact us today to begin planning your next reel campaign!