How StarFace Turned Skincare Into an Internet Sensation For Gen Z Audiences
The idea that a face pimple patch sticker brand could reach $90 million in revenue might sound like a miracle. But the […]
Latest News Suggests TikTok to Launch US-Only App Soon
Overview TikTok is building a U.S.-exclusive version of the app to bypass the issues it’s facing in the USA. Slated for release […]
How to Get TikTok Famous: Ultimate Brand Guide
We all remember the disco-dancing raccoon “Pedro, Pedro.” It felt like the song and the raccoon were everywhere, taking over our feeds […]
Trump May Grant TikTok Yet Another Extension
Overview President Trump might issue a third executive order to delay TikTok’s sell-off requirement, keeping the app live in the U.S. past […]
Instagram Launches ‘Blend’ Reels Sharing Feature
Overview: Instagram launches new Blends Reels feature. A new Reels-sharing feature that creates a shared feed between users or groups based on […]
TikTok Negotiation, US-China Trade Fallout & its Implications for Marketers
Overview Trump’s reintroduced tariffs on Chinese trade have caused China to reject the proposed TikTok deal, further complicating negotiations. Instagram is making […]
Leverage Major Events on TikTok with Tentpole Marketing
Overview TikTok’s new research report highlights how brands can leverage tentpole event marketing to maximise engagement. Tentpole marketing is a strategy of […]
TikTok Ban Update: Trump Says TikTok Deal ‘Coming Soon’
Overview Only 25 days remain for TikTok to finalise a U.S. sell-off deal under the current extension. Oracle Emerges as the Leading […]
30+ Best Ever TikTok Dance Challenges and Trends!
There’s something about a catchy beat and a few slick moves that makes TikTok dance challenges impossible to resist. One minute, you’re […]
Instagram Redesigns Profiles: Vertical Grids and More Features for Creators
Overview Instagram released a new update to make the app more customisable to help creators grow their audience and improve content. Instagram […]
TikTok Gets a Second Life: President Trump Halts Ban For 75 Days
Overview TikTok’s U.S. ban lasted 20 hours before President-elect Trump intervened, partially restoring the app’s functionality for existing users while leaving its […]
TikTok’s 2025 Trends Report: What Marketers Need to Know to Stay Ahead
Overview TikTok’s released a 2025 emerging trends report that is a comprehensive guide for brands to adapt to evolving consumer behaviors and […]
What’s Next for Businesses After the TikTok Ban? House of Marketers’ Plan to Keep Brands Ahead
Article Overview U.S. TikTok ban could disrupt brand strategies and ROI Strategies for creators and brands after confirmed US TikTok ban. House […]
US TikTok Ban – Supreme Court, President Trump, Brands and Creators
Quick summary of the potential TikTok US ban As the January 19, 2025 deadline approaches, the future of TikTok in the United […]
![15+ Social Media Marketing Predictions in 2025 [Infographic]](https://houseofmarketers.com/wp-content/uploads/2025/01/Featured-Img.png)
15+ Social Media Marketing Predictions in 2025 [Infographic]
A Snapshot of Social Media Predictions in 2025 In 2025, social media is thriving with new tools and features. Yet audiences are […]
TikTok Introduces AI-Powered Symphony Creative Studio for Marketers
Overview TikTok Launches Symphony Creative Studio, a groundbreaking AI-powered suite designed to simplify video creation for marketers. The Tools will offer a […]
How to Choose The Right Metrics for Social Media Campaign Success – Ultimate Guide
When you’re trying to grow your brand online, whether through social media ads, SEO, or improving customer retention, it’s easy to get […]
The Rise of Influencer Politics: Power Shift from Newsrooms to Feeds (Election 2024 Edition)
“Influencers have become essential to modern campaigns, not just as amplifiers but as architects of public opinion,” says Inigo Rivero, founder […]
TikTok’s New Marketing Guide Helps Maximise Post-Holiday Sales
Overview After their previous holiday season guide TikTok introduced new post-holidays marketing guide that highlights this period as an ideal marketing opportunity […]
Google Implements AI Upgrades for Shopping Ads
Overview Google’s new AI update provides AI-generated shopping briefs, dynamic AR filters, personalised shopping feed, and price comparison tools This update will […]
TikTok Rolls Out Automated Ad Targeting Options
Overview TikTok introduced new campaign optimisation tools – Smart+ GMV Max, Conversion Lift Study (CLS), and Privacy-enhancing Technology. Smart+ will automate the […]
Meta Shares Reel Ads Tips in New Guide
Overview Meta introduces a new guide to help brands optimise Reels ads for the holiday season. This guide will include reel ads […]
Instagram Launches ‘Best Practices’ Tips: What You Need to Know
Overview Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content. Offering practical […]
TikTok’s New Search Ads Campaign Feature Explained for Marketers.
Overview TikTok introduces its new “TikTok Search Ads Campaign” featuring keyword targeting. This is going to help brands connect with users actively […]
Meta Introduces New Tools for Advertisers Ahead of Holidays
Overview Meta Introduced new ad tools to help businesses reach customers with targeted holiday messages, integrating AI for optimised performance. New features […]
Influencer Marketing Stats You Need to Know
The influencer marketing industry is projected to be worth a staggering $21.1 billion. By 2027, that number is expected to grow to […]
Meta Shares Reels Marketing Tips in New Guide
Overview Meta released the 2024 Reels Performance Playbook packed with insights to help brands maximise their impact on their platforms. Meta’s “Reels […]
Google Unveils New Tools to Help Retailers Capitalise on Shopping Trends
Overview Google Prepares Retailers for the Holiday Season with new tools in the Google Merchant Center to help businesses. Highlights understanding search […]
TikTok’s 2024 Holiday Marketing Guide – Essential Strategies for Brands
Overview TikTok released the 2024 TikTok holiday marketing guide packed with insights to help brands maximise their impact during the holiday season. […]
Google Trends Just Got a Major Upgrade: Faster, Smarter, More Customisable Insights
Overview Google’s “Trending Now” tool has been upgraded with faster trend detection, updating every 10 minutes. The update aligns with Google’s broader […]
TikTok Introduces Group Chats and Custom Stickers
Overview TikTok introduces group chats (up to 32 participants) and custom stickers in direct messages. The update aims to transform TikTok from […]
Instagram Upgrades Algorithm to Focus on ‘Views’ as the Primary Metric
Overview Instagram’s latest update prioritises “Views” as the main metric over follower counts and likes. The update aligns with a shift towards […]
TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)
TikTok is an audio-focused platform where the right soundtrack can make or break your ad campaigns. Music isn’t just a background element; […]
Instagram Shares Tips on How to Maximise Your Live Streams
Overview Instagram published a new guide to live streaming. Update includes tips on scheduling broadcasts, incorporating co-hosts, and using new features. House […]
Instagram Adds New Status for Creators Called “Open to Collaborating”
Overview Instagram introduced a new “Open to Collaborating” status in its Professional Dashboard. This status appears on profiles and in direct messages, […]
Instagram Shares Tips for Boosting Reels Performance
Overview Instagram shares new tips to enhance Reels performance via the Professional Dashboard. Key tips include creating strong hooks, relatable content, and […]
Instagram New Algorithm Update Prioritises “Sends”
Overview Instagram is now prioritising “sends” — content shared directly via DMs — in its algorithm. Instagram’s head, Adam Mosseri, advises creators […]
TikTok Launches New Support Program for Beauty Creators
Overview TikTok, launches a support program for emerging beauty creators called “The Catalysts” in collaboration with Estée Lauder’s New Incubation Ventures (NIV). […]
TikTok Launches TikTok Studio – A New Management Platform for Creators
Overview TikTok is launching TikTok Studio – a comprehensive creation and management platform. The tool is currently available as a beta app […]
TikTok is Testing Hour-Long Videos
Overview TikTok is testing the upload of 60-minute videos, currently available to a limited group of users. This follows the October 2023 […]
TikTok’s Latest Initiative Calls for AI Transparency
Overview TikTok introduces automatic labelling for AI-generated content (AIGC), enhancing transparency. Collaboration with the Coalition for Content Provenance and Authenticity (C2PA) and […]
Instagram Revamps Reels Algorithm to Boost ‘Original Content’
Overview Instagram’s new update will prioritise original over reposted content in Reels. Algorithms will reduce visibility for unoriginal content sharers leading to […]
Chrome’s Third-Party Cookie Phaseout Delayed Until 2025
Overview Google delays its plan to remove third-party cookies from Chrome. The delay allows more time for industry engagement and regulatory review. […]
TikTok Revamps Community Guidelines
Overview TikTok has updated its guidelines, adding clarity especially around hate speech and health misinformation. The platform introduces stricter eligibility standards to […]
TikTok Set to Launch Instagram like Photo App
Overview TikTok is developing a new app codenamed TikTok Notes, aiming to broaden its offerings. The app is set to directly compete […]
TikTok’s Economic Impact and the Potential Consequences of a Ban
Overview Economic Engine at Risk – TikTok contributes $24.2 billion to the U.S. GDP and support for 224,000 jobs in 2023. What […]
TikTok is Shaping Digital Futures with its Youth Council
Overview TikTok is launching a Youth Council initiative for enhancing digital safety and inclusivity. Insights from recent YouGov and ConnectSafely research on […]
TikTok Launches NEW Creator Rewards Program
Overview Launch of the new Creator Rewards Program to elevate content monetisation and engagement. Program Rewards creators for originality, engagement, and innovative […]
Is TikTok Going to be Banned?
Overview Legislation vs. Liberty – Overview of the “Protecting Americans from Foreign Adversary Controlled Applications Act” and its implications for TikTok. Exploration […]
TikTok’s Digital Avatars Set to Transform Content Creation
Overview TikTok introduces AI-generated Digital Avatars as a new feature for content creation. Over 100 different avatars available, featuring a range of […]
TikTok Upgrades App Experience for Larger Devices
Overview TikTok’s update enhances the app for larger screens, signalling a shift in digital content consumption. Enhanced video clarity and navigation, with […]
TikTok Now Lets You Add Your Favourite Songs Directly to Spotify and Streaming Services
Overview TikTok’s “Add to Music” feature now reaches 21 countries, marking a significant expansion in its global presence. This feature transforms music […]
27 TikTok Trends that took Brands Viral (Viral Marketing Guide)
These Successful TikTok Marketing examples will inspire your TikTok Strategy. Looking to increase your brand’s presence on TikTok? Connect with us for […]
TikTok Expands in UK & Europe: A Closer Look at Pulse Premiere’s Impact
Overview TikTok’s Pulse Premiere launches in the UK, France, and Germany, highlighting its increasing role in global digital advertising. Collaborations with major […]
TikTok Launches New Ad Insights Tool – Engaged View-through Attribution (EVTA)
TikTok has rolled out a groundbreaking measurement tool known as Engaged View-through Attribution (EVTA). According to a Search Engine Land report, the […]
TikTok is Piloting 15-Minute Long Videos for Selected Users
Overview: TikTok is testing a 15-minute video upload feature with select users, marking a transition towards long-form content. The move aims to […]
TikTok Launches Out-of-Phone Ad – Merging Mobile and Billboard Ads
Overview TikTok launches “Out of Phone,” a new out-of-home (OOH) ad solution, extending advertising reach to billboards, cinemas, and more. Tailored programs […]
TikTok Improves Content Moderation Amidst Global Crisis
Overview: TikTok’s enhanced content moderation efforts in response to EU regulations and during the Israel-Hamas conflict. Implementation of robust reporting mechanisms and […]
TikTok-Disney Alliance: Celebrating Disney’s 100 Years
Overview Partnership Initiation: TikTok and Disney form a partnership to launch Disney100. Anniversary Celebration: Disney100 commemorates the 100th anniversary of The Walt […]
TikTok Bolsters Data Security with New Initiatives: A Look Inside
Overview New Data Storage Protocol: As of July 2022, all new data from U.S. users is stored in Oracle’s U.S. Cloud infrastructure. […]