Hover Air Drone Influencer Marketing Campaign
Hover Air Drone Influencer Marketing Campaign
How Hover Air partnered with us and went viral achieving over 30 million video views in the process!
OUR CLIENT
About Hover Air
Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls.
OUR CLIENT
Hover Air
Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls.
The Problem
Hover Air partnered with House of Marketers to launch a multi-market campaign promoting its flagship product, the Hover Air X1 drone. The goal was to drive awareness and high-intent interest for the drone.
Target audience
- Regions: US, UK, Canada, Germany, and Spain
- Interests: Global, Tech-savvy consumers, Outdoor enthusiasts
- Age range: 25–45
Our Approach
To drive awareness for the Hover Air X1, we have partnered with 227 influencers across five global markets so far, focusing on dynamic content that showcased real-life use—like palm take-offs, hands-free filming, and smooth landings. Despite weather challenges, we adapted with indoor content and Stories, maintaining strong output.
Incredible Results
- Massive Reach Achieved: Generated 30M+ total video views, with over 27.5M organic—catapulting Hover Air X1 into viral territory across five major markets.
- Creator-Led Scale: Activated 227 creators worldwide, amplifying authentic product use through localized, engaging content.
- Buzz That Stuck: Delivered a +129% uplift in organic views, showcasing how relatable storytelling sparks mass attention.
- Boosted Value Added: 2.6M additional views from ad support pushed the drone even further into the spotlight, reinforcing campaign momentum.
