Garzini TikTok Fashion Influencer Marketing Campaign
Garzini Fashion TikTok Influencer Campaign
When House of Marketers Made Wallets Cool Again... (Featuring Garzini Wallets and a Magical 4X ROI!)
OUR CLIENT
About Garzini
OUR CLIENT
About Garzini
The Problem
Garzini partnered with us to elevate their wallet line among style-conscious Gen Z and Millennials. By zeroing in on their unique Magic Wallet system—a sleek, leather-clad twist on traditional wallets—we led a campaign featuring carefully-selected, fashion, technology and lifestyle influencers to generate viral content that drove a very high ROAS. We amplified this organic creativity with TikTok ads, boosting reach and accelerating conversions.
Target audience
- Region: US
- Age: 18-45
Our Approach
We encouraged users to seek out premium-quality wallets instead of settling for run‑of‑the‑mill pieces found at clothing stores. Fresh, captivating influencer content highlighted Garzini’s signature slim and magical design, as well as their RFID-blocking strap system, showcasing the brand as both smart and stylish. To increase impact, we backed the organic content with TikTok ad spend targeting men aged 18–45, further driving consideration and sales.
Incredible Results
- Viral Creator Content: Over 30 strategic influencer collaborations resulted in 21K+ TikTok followers, amplifying brand visibility and led to several viral videos
- Sales Surge: We garnered 5.6M impressions and 50K+ clicks, fuelling a surge in sales for Garzini wallets.
- Targeted Reach: Precisely targeted USA males aged 18-44, we drove direct sales through compelling TikTok organic videos and paid ads.
- Profitable Returns: Achieved an impressive 4X ROAS, optimizing ROI and delivering substantial business growth for Garzini.
