TIKTOK MARKETING CASE STUDY
The CyberGhost VPN
TikTok Campaign Case Study
The CyberGhostTikTok Campaign Case Study
House of Marketers Led Cyberghost VPN's Impact on TikTok With An Impressively Low Cost Per Install of $0.52 CPI!
OUR CLIENT
About CyberGhost
CyberGhost VPN is a software that hides your IP address and reroutes your internet traffic through an encrypted VPN tunnel to help you access previously inaccessible content, and protect you from hackers.
OUR CLIENT
About CyberGhost
CyberGhost VPN is a software that hides your IP address and reroutes your internet traffic through an encrypted VPN tunnel to help you access previously inaccessible content, and protect you from hackers.
The Problem
They wanted to support the growth of Cyberghost VPN by driving engagement and installs from generation Z and young millennials via TikTok.
Target Audience
- Region: USA
- Age: 16-35
Our TikTok Solution for CyberGhost
We activated this campaign successfully by partnering with some of the biggest TikTok influencers in the areas of tech and educational content, to showcase the advantages that a VPN provides.The main content revolved around the fact that CyberGhost VPN helps you bypass geo-restrictions to stream your favorite content, particularly on Netflix, which is a concept that resonates very well to the audiences that we were trying to reach.This campaign drove a lot of curiosity among TikTok users and helped them learn about a concept with which many of them were not very familiar with, therefore driving an impressive amount of downloads for our client.
Incredible Results
- Gained over 3.5 million video views, reflecting the campaign's strong resonance with audiences.
- Secured a 4.3% engagement rate, underscoring active viewer participation and content effectiveness.
- Achieved a campaign cost-per-install (CPI) of only $0.52, demonstrating exceptional cost-effectiveness and maximizing investment returns.
Video Views
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Engagement rate
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TikTok influencers
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CPI
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What Grover Thinks of Us
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
What Clients Love About Us
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
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