The world of Influencer marketing is stronger than ever. Marketers and sales teams have fully embraced the marketing methodology for a number of years now. Why? It is a relatable and authentic avenue for raising brand awareness and advocacy among audiences. Similarly, it is an avid way to stamp brand authority, convince prospects and generate quality traffic, says Fidelman, CEO at Evolve. On Tik Tok, influencer marketing is a big component. In fact, with over 1.5 billion active users, of which 15 million reside in the UK, is justification enough why you need to build a special relationship with UK TikTok creators and the TikTok marketing agencies they work with.
Within the content-first platform, TikTok creators are the blood and lifeline of TikTok. Therefore, partnering with TikTok creators makes a huge difference and helps your brand to compete in the noisy social media space. The ease with which creators can connect with their followers has made influencer marketing increasingly popular. Indeed, creators can quickly build trust with their audience, making social media creators the most preferred means to get brands to reach new audiences.
Why TikTok: Interesting facts about TikTok you need to know.
- A large user base – UK TikTok users exceeded 15 million, an astounding increase of more than 2 million from the previous year
- Millennials (48% UK) find influencer marketing authentic compared to other methods of marketing like advertising
- Gain high engagements – for instance, TikTok users in the UK spend an average of 60 minutes on TikTok daily
- This has been the most downloaded app in the UK for three consecutive years; therefore, You stand to gain from the most popular platform
- 60% of millennials have made a buying decision based on influencer recommendations
- Influencer marketing is a billion-pound industry of 12.7 billion pounds globally
- An approximate 38% of brands allocate an estimated 10-12% of their marketing budgets to influencer marketing
Why Work With A TikTok Influencer Marketing Agency?
You could be asking, is investing in TikTok creators worth the investment? The influencer marketing ROI stands at 11X compared with other digital channels; however, if you really want to make the most out of your budget, you should consider working with a reputable influencer marketing agency that already has the connections, know-how, and experience in getting the best out of TikTok creators, and TikTok ads.
Without further or do, however, let’s get on with our list of UK TikTok Creators. We have divided the article into several niches, including fashion, gaming, finance, and more.
Top UK TikTok Creators in the Fashion industry
1. Louis Powell (@youngmanpowell), a London-based UK TikTok Creator
Louis Powell is one of the most followed fashion TikTok influencers. Born and raised in London, Louis shot to fame during the start of the pandemic. The teenage model started posting basic outfit videos to break the boredom of in-house restrictions. However, he sought to improve his posts by injecting creativity. He has since evolved into posting fashion-related videos. One striking feature is the diverse nature of his videos; they are not dependent on any subject but vary depending on the current status. He is inspired by things he sees and experiences daily. Fans also love his catwalk strut, which has become his symbol.
2. Violet Ezedimora (@violetezedimora)
Violet Ezedimora is probably the most daring fashion TikTok Creator in the United Kingdom. She is free and eager to experiment with different styles that take people by surprise. Likewise, Ezedimora is a big lover of eye-catching silhouettes, bold colors and even traditional menswear pieces will leave you yearning for more. Her bold take on different apparel has inspired many users on TikTok. Besides, she is famed for her amazing personality, cute smile, looks, and style. Ezedimora loves making TikTok videos and has a massive influence on the global fashion industry.
3. Ambika Dhir (@ambikadhr)
Ambika Dhir is one of the United Kingdom’s most popular UK TikTok Creators. She has a long story of engaging with fashion. As a young child, she was mostly introverted and found fashion the best way to express herself. She has since grown to become influential in the fashion industry. Dhir is fun-loving and draws her inspiration from Tv shows, art, and daily events. Besides, she is an art enthusiast and often models his fashion on significant past art. Luxury and vintage enthusiasts will love her feed.
Top UK TikTok Creators for Gaming Apps
4. Gaming Daily (@gamingdaily)
Gaming daily is a famous influencer in TikTok gaming. He has published more than six hundred videos accumulating more than 3.9 million likes. Why will you want to choose this creator for your subsequent digital campaigns? A good following, @gamingdaily has more than 202k followers on TikTok. Of course, the followers come from varied geographical locations across different age and ethnic demographics. You can’t also miss his impressive completion and engagement rate.
5. Oren Webster (@oren. webster)
Oren Webster is a popular video games creator on TikTok. He has numerous gaming tips, gaming news, and reviews that have accumulated thousands of reviews. Thanks to @oren.webster ‘s creativity, he has accrued a massive following that you could use in your next campaigns. He performs relatively well when compared to his peers. In fact, he is among the top 31% on completion rate compared to similar creators in the same category.
6. Stallion (@stallion), a Watford-based UK TikTok Creator
Born and raised in Watford, Stallion has become a sensational TikTok creator with a particular liking for video games, news, and music. He has more than 253k followers on TikTok. His videos have accrued more than 68 million likes. @Stallion is known for playing games such as Call of Duty and FIFA and has established himself as a go-to online gaming apps influencer. Besides, he has also ventured into music, increasing his popularity.
Top Finance UK TikTok creators in the UK
Credit cards are definitely not evil
7. Dan (@dansundy)
Dan has established himself as a money-saving advice expert. His influence on Tik Tok has grown thanks to his website. Dan hails from Cheshire’s Delamere Forest but currently staying in London. His specialties include finance tips, general money education, tutorials, and school life. His influencer account boosts 380K average video views, which places him top 8% among creators in the same niche. Likewise, an engagement rate of 7.2%, and a complete rate of 22.15% make him ideal for your next TikTok campaign.
8. Mathew Morgan (@moneywithmatt)
Mathew Morgan primarily runs a marketing company and has extended his service to Tik Tok, drawing many followers. Currently, he has more than 458 thousand followers. Morgan’s content covers several topics, including finance, entrepreneurship, and business, targeting teenagers and adults. He also offers tips on savings and stocks, challenging followers to save incrementally. Besides, he offers advice on how to make money on tik Tok, YouTube, and copywriting. Morgan’s post attracts extensive views making him a significant financial influencer.
9. Aash Thapa (@aashsthapa)
Aash Thapa is a finance enthusiast and uses his TikTok account to enlighten followers on vital financial decisions. A computer science student at Coventry University, Thapa hails from Uxbridge, United Kingdom. In his videos, he covers marketing, personal finance, productivity, and making money online. Thapa’s content is engaging and receives more than 4 million impressions a month.
Top Entertainment Brands Influencers
can someone pls explain why we rubbing our stomachs at the camera like it’s totally normal
10. TikTok Creator Holly Hubert (@hollyh)
Holly Hubert is another UK TikTok Creator with a largely engaged fanbase and a major entertainment influencer. Holly started posting on Tik Tok at 18 years, dedicating up to a year to growing her fanbase. She has since taken online posting as her full-time job. Her massive following has seen her work with several entertainment brands, such as Disney and PrettyLittle Thing. Holly has posted more than 1,000 videos gaining more than 395 likes. Her large following has allowed her to market for several entertainment brands.
11. Saj (@saj_092)
Saj is a creator that focuses on sports and entertainment. @saj beat the odds over the pandemic rising to prominence after posting soccer-related videos on TikTok. He has since accrued more than 158,000 followers, and an engagement rate of 9.97%, which places him among the top 44% of similar creators. Undoubtedly, he commands a large following that has allowed him to become a household name, especially when it comes to soccer and entertainment news.
12. Steven McKell (@stevenmckell), a Scotland-based UK TikTok creator
Steven McKell hails from Scotland. A lover of music and video games, Steven makes a living creating content on what he loves doing. He is an actor and content creator who promotes body confidence and shuns body-shaming through his content. His content has gained more than 80 million likes demonstrating his deep-reaching audience. McKell helps companies master the art of TikTok and tends to promote brands in the entertainment industry. Alongside this, he helps people and brands promote their music, media, and other content. McKell is driven by the passion for helping others improve and build their brands. He has been working for more than six years and has become an influential figure in the TikTok entertainment industry.
Top Technology UK TikTok Creators
13. Effs Boateng (@effspablo)
Effs Boateng is a frontend developer and a social media content creator that has taken the waves in Tik Tok through his tech videos. Many views demonstrate his popularity for his videos, with more than 2 million views a month. Effs covers several tech topics, including NFT, Virtual Reality, and bitcoin. Besides, he also covers music, entertainment, and fashion, helping him command a large following. Effs’ interest in fundamental life questions adds the icing to the cake, making his channel interesting to follow.
14. Reme Nicole (@remenicole)
Reme Nicole is a Tik Tok sensation commanding a following of more than 150,000 followers. She has posted 400 videos accruing more than 11 million likes. She is a 20-year-old who loves what she creates content related to technology, lifestyle, and culture. Her popularity has seen her attain more than 5 million impressions a month. Notably, she has excelled in technology, TV, and app collaborations. Nicole’s videos are majorly targeted at students and teenagers.
15. Supersaf (@supersaf)
Safwan AhmedMia known by his stage name, Supersaf, is a TikTok creator that regularly posts content about technology. Supersaf hails from Leicester, England, and his work is daily taking the internet by storm. With more than 420,000 followers and more than 5.3 million likes, it is no surprise he is one of the leading TikTok influencers in technology. He covers several topics, including product reviews, product comparisons, innovative products, and tech trends. It is no doubt Supersaf. His big audience has enabled him to collaborate with big technology brands that wish to benefit from his deep audience reach.
Travel UK TikTok Creators for your next campaign
16. Curious Pixie (@thecuriouspixie)
The Curious Pixie is run by Sima, a travel enthusiast from London. She like traveling and exploring new worlds, cultures, food, and experiences. Her experiences and content on Tik Tok are dedicated to inspiring people to travel and experience what the world has to offer. As a result, her account has grown to more than 169,000 followers, receiving more than 3.5 million likes. She boasts 105K average views (top 23% compared to similar creators), and she has an engagement rate of 8.10% and a lucrative 21.52% video completion rate.
17. Callum Ryan (@thatonecal)
@thatonecal loves traveling and exploring new cultures and countries, which he shares through her Tik Tok account. His photographs and travel experiences have been captured on the internet’s leading travel and fashion pages. Callum Ryan is based in London but obsessed with nature and its beautiful views worldwide. His love for travel has allowed him to partner with travel brands in promoting their content. A completion rate of 34.52% (top 12% compared to similar creators) makes him a great asset in your next campaign.
18. Dan (@dansundy)
Dan is another leading content creator for your next travel industry campaigns. The creator is among the top 60% of creators on engagement, average views, and completion rate. He creates videos based on his own travel experience, and sometimes he posts comedy and travel money tips which have allowed them to accumulate many followers and views. @dansundy is one of the leading travel influencers in the United Kingdom.
Top UK TikTok Crypto Creators
19. CryptoDog (@cryptodog23)
@cryptodog23 is an account for crypto and NFT enthusiasts and has tailored its content to promote crypto companies. They cover several topics about investing in crypto, how to make profits, and the best time to buy and sell. CryptoDog has been hailed as having a passion for helping people succeed in crypto and consequently attracted the attention of crypto companies in promoting their products. The creator has a whopping 35.32% competition rate, a fall among the top category compared to similar creators.
20. Crypto With Leo (@cryptowithleo)
Crypto With Leo is a crypto sensation in the TikTok world. He offers general education about crypto, including opening accounts, buying the first digital coin, and investing. Crypto With Leo’s content has seen his account grow to more than 191,000 followers. Besides, Crypto Leo has an astounding completion rate of 20.12%, which fall in the top 46% among creators of his category.
21. Crypto king (@cryptokingtips)
@cryptokingtips is a dedicated and passionate crypto content creator. The creator values determination, community building, accountability, accomplishment, and perceptiveness. Crypto king regularly posts tips about crypto and investing. Besides, the creator also has a keen interest in disruptive technologies and enlightens her followers about trends and the crypto market.
UK TikTok Creators for Relationship and Community Apps
22. Daniel Euan Henderson (@danieleuanhenderson)
Daniel Henderson hails from Glasgow, United Kingdom. @danieleuanhenderson commands a massive following, with more than 2.4 million followers on TikTok. His videos have accrued an average of 464.7K views, translating to the top 36% compared to similar creators. @danieleuanhenderson offers relationship tips for his followers and other TikTok users. Henderson is enigmatic and charming and spreads positivity among his followers. His experiences have inspired him to help others realize their value and social relationship dynamics.
23. Relationship Hub (@relationshipshub)
Relationship Hub is a channel run by Jack, an influencer with more than 400,000 followers, an engagement rate of 14.11%, 28.68% video completion rate, and 211K average views. Jack covers several topics relating to people at different relationship stages. His content is entertaining and has seen him rise to one of the leading relationship influencers. He often works with relationship-based apps and brands, thanks to his strong TikTok presence and personality.
23 Top UK TikTok Creators Wrapping Up
Businesses of all kinds are tapping into the power of TikTok. Why? TikTok offers businesses a smart way to reach the customer with relatable, creative, and authentic content, as opposed to the boring, curated messaging that floods traditional media. Stacey McLachlan at Hootsuite describes the platform in three words, “real short videos”. Everyone wants the ‘real,’ the ‘relatable’, and that which ‘resonates’.
Are you aiming to create relevant TikTok content that converts, especially when boosted with TikTok ads? Well, we can help! At the Houe of Marketers, we match brands to TikTok personalities, and scale their presence on TikTok with our TikTok Ads specialists. We know what different audiences want to see, and it is our priority to help brands realize their goals. Join our mission as we pump innovation and excellence into your TikTok influencer marketing plan. Get in touch with us, here and we will contact you back right away.
House of Marketers (HOM) is a leading TikTok Marketing Agency. Our global agency was built by early TikTok Employees & TikTok Partners, which gives us the insider knowledge to help leading brands, like Redbull, Playtika, Badoo, and HelloFresh win on TikTok. Want us to convert more of Gen Z and Millennials with TikTok? Get in touch with our friendly team, here.